Paul Boag – Medium

Paul Boag

14.3K Followers

Paul Boag

Finding the Perfect Digital Marketing Consultant

The internet has redefined marketing and sales. Many organisations are turning to consultants for help adapting. However, not all internet…

5 min readJan 21, 2020

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Finding the Perfect Digital Marketing Consultant

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Paul Boag

Public Sector Accessibility Legislation: Rethink Your Approach

I see many public sector organisations in full firefighting mode due to the upcoming accessibility legislation. However, the approach…

6 min readSep 9, 2019

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Public Sector Accessibility Legislation: Rethink Your Approach

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Paul Boag

7 Reasons to Love Your Inner Digital Project Manager?

Many of us have to fulfil the role of a digital project manager. However, we don’t enjoy it or see it as anything other than a necessary…

5 min readSep 3, 2019

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7 Reasons to Love Your Inner Digital Project Manager?

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Paul Boag

How does digital, and customer experience fit into organisational structures?

Digital is forcing businesses to reorganise, creating new teams of digital specialists and customer experience experts. However, these…

6 min readAug 27, 2019

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How does digital, and customer experience fit into organisational structures?

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Paul Boag

Sales Funnel: How to Build an Effective User-Centric Funnel

Digital has introduced hundreds of new marketing channels to consider. How do we decide where to place our efforts? We need a sales funnel…

6 min readAug 20, 2019

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Sales Funnel: How to Build an Effective User-Centric Funnel

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Paul Boag

BT Business: 3 Cautionary Lessons of Bad Customer Service

A bad experience I had with BT business perfectly demonstrates how conversion is about more than a compelling sales and marketing…

8 min readAug 13, 2019

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BT Business: 3 Cautionary Lessons of Bad Customer Service

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Paul Boag

A Pragmatic Guide to Successful User Interviews

Many of the articles I read about user interviewing are horrifyingly intimidating. They take time and budget that most do not have. So, in…

8 min readAug 6, 2019

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A Pragmatic Guide to Successful User Interviews

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Paul Boag

Stop Using Secondary Navigation Bars… Maybe!

There was a time when almost all sites had a secondary navigation bar showing the children and even siblings of the current page. However…

7 min readJul 30, 2019

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Stop Using Secondary Navigation Bars… Maybe!

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Paul Boag

Co-Design Success: The Whats, Whys and How of Making It Work

Co-Design involves the user and other stakeholders in the design process. But how does that work in practice, and why is that even a good…

7 min readJul 23, 2019

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Co-Design Success: The Whats, Whys and How of Making It Work

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Paul Boag

User Experience Strategy: 6 Mistakes That You Should Avoid

So you want to write a user experience strategy? That is admirable. But be careful, it can damage the experience and even the business if…

6 min readJul 16, 2019

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Paul Boag

Paul Boag

14.3K Followers

I am a User Experience Consultant, speaker & author of User Experience Revolution. I run @boagworks and am a director of @smashingmag and @headscapeltd

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