How To Recognize A Branding Problem
I recently had the great pleasure of discovering a blog called 25iq.com, published by Tren Griffin. The blog covers business, investing, technology and more, and it is well worth a visit. One of Griffin’s recent posts is entitled: “A Dozen Lessons About Product/Market Fit”, or PMF. As I was reading, it became clear to me that PMF is very similar to, if not exactly the same as, brand positioning. I found the fourth of the 12 lessons to be particularly engaging. In it, Griffin quotes renowned entrepreneur, Marc Andreeson: “You can always feel when product/market fit isn’t happening. The customers aren’t quite getting value out of the product, word of mouth isn’t spreading, usage isn’t growing that fast, press reviews are kind of ‘blah’, the sales cycle takes too long, and lots of deals never close.” Read more.