Adapting to Change: Compensation Options at a Modern Real Estate Brokerage
The traditional brokerage commission model in the real estate industry has long been clunky, expensive, and stifling. Real estate agents routinely jump from one brokerage to another, with minimal differences in regard to compensation models offered at one brokerage versus another. The last 3 to 5 years, we’ve seen a cluster of Flat Fee Brokerages gain significant traction as real estate agents attempt to reclaim more of the commission they pay to their brokerage.
Likewise, a trio of Virtual Brokerages have all sprinted out of the blocks with similar business models, offering an approach that dangles an agile and officeless model that lures agents with the idea of additional revenue streams, but whose compensation plans are practically no different than most traditional brokerages. Is it just great Marketing with a creative PR Campaign to herd real estate agents to these seemingly innovative, yet traditional brands? Or, do real estate agents not realize that there’s a glitch in the Real Estate Matrix, and that they are caught in a loop? Meaning, they have been conditioned to believe the old cliche “You get what you pay for…” Maybe it’s time for Morpheus(Matrix) to present a blue pill and a red pill to real estate agents, and ask, “Do you believe you are getting enough for what you are paying? Take the blue pill, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I will show you just how deep the rabbit hole goes.”
The fact of the matter is, the largest expense for most real estate agents throughout the country is their Brokerage, posing challenges for real estate agents striving to remain competitive and relevant in a very dynamic market. This burden arises from high splits charged by brokerages, limiting agents’ flexibility in determining fees for their clients. This lack of flexibility can hinder agents’ ability to differentiate themselves and offer more competitive pricing structures, which would result in agents closing more business.
Remarkably, major real estate brands tend to converge within a narrow range in their compensation plans, leaving little room for differentiation. The result is a landscape where brokerages, despite their different names, branding, and cultural nuances, appear remarkably similar in their compensation structures, constraining agents and limiting the industry’s adaptability to changing market dynamics. As the real estate landscape evolves, there is a growing demand for innovative and flexible compensation models that empower agents to navigate the competitive terrain more effectively.
ADAPTING TO CHANGE
DOSS, an AI-Real Estate Marketplace with a modern real estate brokerage and franchise division, has spent years researching, evolving, and perfecting what they call, DOSS Agent Flex Model. The Agent Flex Model, is the perfect assortment of compensation plans designed to meet each type of Agent at their individual point of need. Unlike most traditional brokerages, DOSS does not subscribe to the “One-Size-Fits-All” mantra. Agents are different, and at different stages of their real estate journey. Therefore, DOSS created the Agent Flex Model to empower real estate agents with the opportunity to choose the best compensation plan for themselves in order to maximize their earning potential.
From New Agents to Mega Size Teams, DOSS has eight(8) different compensation plans for every category and type of real estate practitioner: Referral Only, Splits, Flat Fee, Monthly Subscription, Small Teams, and Mid-to-Large Teams — we’ve created a sustainable model that’s built for the next 100 years.
AGENT FLEX MODEL
SOCIAL
Social Agent is our real estate license holding compensation plan. This referral only brokerage is for the real estate agent that no longer wants to pay all the high cost that comes with being a REALTOR®. However, they want to continue earning commissions with their real estate license. As a Social Agent, they no longer have to pay Association Dues, MLS Fees, or Broker Fees. This Agent refers their co-workers, family, and friends to a REALTOR® they know, like, and trust in exchange for a 35% referral fee.
Details:
-$200 Annual Membership
-No More Association Dues!
-No More MLS Fees!
-No More Monthly Broker Fees!
-$240 Optional Tech Package
-Receive a 35% Referral Fee
*There is also a $100 Annual Membership Option. Ask for more details!
ROOKIE
ROOKIE Agent is for newly licensed real estate agents that want high quality mentorship, support, and training without the upfront cost. DOSS provides an active and intensive 15-week training program that’s designed to drastically reduce a new agent’s learning curve so they can hit the ground running as fast as possible.
Details:
-50/50 Split*
-$45 E&O
-$425 Annual Tech Package Fee
-$75 Monthly Membership, deferred for first six(6) months
-$200 Leases
-80/20 Commercial Sales/Rentals
*50/50 Split for first five(5) sales transactions. Once the Agent closes 5th deal, they are promoted to Flex or Flat Fee.
FLEX
FLEX Agent is for Agents that close 3 to 15 sales transactions a year, and who wants to CAP very fast. On an 80/20 split, and with a low $10,000 CAP, a FLEX Agent should reach their CAP with 4 to 6 closings depending on their average sales price. This compensation model defers the Agents Monthly Membership Fee for the first three(3) months. The objective is to reduce your startup costs while getting set up at DOSS.
Details:
-80/20 Split*
-$45 E&O
-$425 Annual Tech Package Fee
-$75 Monthly Membership, deferred for first three(3) months
-$100 Leases
-80/20 Commercial Sales/Rental
*Once FLEX Agent reaches CAP, there’s a $140 transaction fee for the remainder of the year.
*If an Agent has their own technology, the Annual Tech Fee is only $240.
FLAT FEE
FLAT FEE is for Agents closing between 3 to 15 sales transactions per year. This compensation plan empowers an Agent to maximize their earning potential right now, also have a low $10,000 CAP, and market their own personal brand on all marketing materials and signage powered by DOSS.
Details:
-$395 or $595 Transaction(Flat) Fee*
-$45 E&O
-$425 Annual Tech Package Fee
-$75 Monthly Membership
-$100 Leases
-80/20 Commercial Sales/Rentals
-Use own Brand & Marketing Materials
*Once FLAT FEE Agent reaches CAP, there’s a $140 transaction fee for the remainder of the year.
*Transaction Fee is $395 or $595 depending on average sales price in your state.
*If an Agent has their own technology, the Annual Tech Fee is only $240.
*Use own Brand & Marketing, Brokered/Powered by DOSS.
ECONOMY
This revolutionary Monthly Subscription plan empowers our real estate agent to keep 100% of the residential sales commission minus a $45 E&O Fee. ECONOMY is for Agents that have closed at least 5 real estate sales transactions in the last twelve months. This compensation plan represents the future of how real estate brokerages will cooperate with Agents who are Independent Contractors!
Details:
-$175 Monthly Subscription
-$0 Sales Transactions*
-$45 E&O
-$425 Annual Tech Fee*
-$100 Leases
-80/20 Commercial Sales/Rentals
-Use own Brand & Marketing Materials
*Example: $10,000 commission check, minus $45 E&O, Agent keeps the rest.
*If an Agent has their own technology, the Annual Tech Fee is only $240.
*Use own Brand & Marketing, Brokered/Powered by DOSS.
TOP PRODUCER
This next-era Monthly Subscription plan empowers a seasoned Agent to keep 100% of everything, minus a $45 E&O Fee. TOP PRODUCER is for productive Agents that close a minimum of twelve(12) sales transactions a year. This compensation plan represents the future of how real estate brokerages will cooperate with Agents who are Independent Contractors!
Details:
-$395 or $595 Monthly Subscription*
-$0 Sales Transactions — $45 E&O*
-$425 Annual Tech Fee*
-$0 Leases
-$0 Commercial — $45 E&O
-Use own Brand & Marketing Materials
*Monthly Subscription is $395 or $595 depending on average sales price in your state.
*Example: $10,000 commission check, minus $45 E&O, Agent keeps the rest.
*If an Agent has their own technology, the Annual Tech Fee is only $240.
*Use own Brand & Marketing, Brokered/Powered by DOSS.
BOUTIQUE
This Flat Fee Compensation Plan is for small teams with five(5) or less real estate agents. All transactions are closed in the Team Leaders name. Teams can now have the best of both worlds while maximizing their earning potential: Flat Fee, with a LOW CAP!
Details:
-$495 Transaction Fee*
$20,000 CAP
-$45 E&O
-$425 Annual Tech Package Fee*
-$75 Monthly Membership, per Agent
-$100 Leases
-80/20 Commercial Sales/Rentals
-Use own Brand & Marketing Materials
*Once BOUTIQUE Teams reach CAP, there’s a $140 transaction fee for the remainder of the year.
*If Team has their own technology, the Annual Tech Fee is only $360.
*Use own Brand & Marketing, Brokered/Powered by DOSS.
*Team only pays one Tech Fee for the entire team.
WHITE LABEL
This Flat Fee Team Compensation Plan is the optimal opportunity to reduce cost, increase revenue, and expand your team without the traditional half-cap penalty for growth. WHITE LABEL is a Mega Team plan that empowers a Team Leader to grow as big as they want with a flat fee compensation plan, and a fixed CAP. This is what a TEAM compensation plan should look like!
Details:
-$495 Transaction Fee*
-$50,000 CAP*
-$45 E&O
-$425 Annual Tech Package Fee*
-$75 Monthly Membership, per Agent
-$100 Leases
-80/20 Commercial Sales/Rentals
-Use own Brand & Marketing Materials
*Once WHITE LABEL Teams reach CAP, there’s a $140 transaction fee for the remainder of the year.
*If Team has their own technology, the Annual Tech Fee is only $360.
*Each Agent can choose to purchase their own Tech Package.
*Use own Brand & Marketing, Brokered/Powered by DOSS.
DOSS: Helping Winners, Win More!
For more information about our Modern Real Estate Brokerage or Franchise Opportunities, contact us at info@askdoss.com
