Apple is a Jewelry Company
As a silicon valley tech geek, it has long been clear that the iPhone is not aimed at silicon valley, at least not the silicon valley I know. Oh, there are many developers here who want on the gravy train, but the “walled garden” is the antithesis of what a tech geek wants.
The people who want and love iPhones, want them for the same reason they want jewelry — to make themselves appear prettier in the eyes of those around them. If it’s well made, that’s all the better.