My younger brother was the one who introduced me to Joey. We were hanging out and he said, “You have to see this video on YouTube.” That’s how we, as millennial humans, bond. He pressed play, and I was mesmerized. I asked him how the hell he’d found this channel, of all the YouTube channels in the world. Joey hadn’t gone viral or anything. At that time, he had 50,000 subscribers, but he’d been at it for a few years. My brother said he was looking for…