Bob GellerPR in a Pandemic: 5 Tips for Keeping Your Sanity, Job and RelationshipsIt’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet.Mar 31, 20201Mar 31, 20201
Bob GellerIs that paid PR Opportunity worth it? Advice from our TeamThey come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The…Feb 13, 2020Feb 13, 2020
Bob Geller2020, PR Moment (decade) of TruthAs we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain.Jan 21, 2020Jan 21, 2020
Bob GellerFUD in a Fake News EraI’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times…Nov 29, 2018Nov 29, 2018
Bob GellerWe’ve Been Hacked! Call the Press!Folks, it is time for a tough conversation. No, not that one. The one about yourOct 25, 2018Oct 25, 2018
Bob GellerYou Own it, You Break it: Media and its DiscontentsBy now, content marketing has become an important part of almost every PR’s arsenal.Oct 8, 2018Oct 8, 2018
Bob GellerIs it time to Rethink our Faustian Bargain with “Free”?There is legislation brewing in Europe that could upend digital media. They’re consideringSep 4, 2018Sep 4, 2018
Bob GellerNew Rules could Upend Digital Media and CurationQuora recently sent me an email asking about my favorite content curation examples.Aug 6, 2018Aug 6, 2018
Bob GellerI‘m in PR: What’s the Big Idea?They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie…Jul 17, 2018Jul 17, 2018