I first stumbled upon Gary Vee’s content near the end of 2016. I was a digital marketing specialist that was uninspired by my job scope. In my younger days I had a passion for marketing but it was crushed when I was thrown into the toxic workplaces of advertising agencies. Then I stumbled upon Gary who was “crushing it” at the exact same thing I was paid to do. In the mid of 2018, I stepped out of my corporate job as a freelance digital marketing consultant. As a consultant, I have worked with Samsung mobile and consulted many businesses…
In 2018, I have watched and listened to over 300 podcasts on Youtube, Spotify and Google Podcasts. My favorite podcasts include Chase Jarvis’s Creative Live, Humans 2.0 Podcast, the Foundr Podcast & The Joe Rogan Experience. With podcasts, I have unlimited access to learn from world’s best when it comes to business, entrepreneurship, marketing and personal development.
Here are the the top 5 podcasts that made that impacted my life in 2018:
1. Secrets You Don’t Know about Negotiation by Alex Kouts on the Jordan Harbinger Show
Digital Marketing trends are ever-changing and will change even more in 2019.
According to Digital 2018: Q4 Global Digital Statshot by We Are Social & Hotsuite, here are the essential headlines for digital in 2018:
- There are almost 4.2 billion internet users around the world in October 2018, up 7 percent since this time last year.
- Around 3.4 billion people around the world used social media in September 2018, up 10 percent versus September 2017.
- More than 5.1 billion people now use a mobile phone, with most using a smartphone.
2018 was the year of data privacy issues. In March 2018, news broke that consulting firm Cambridge Analytica harvested 50 million Facebook…
Influencer marketing is by far the most effective way of creating awareness in the digital space. A survey conducted by Collective Bias involving 14,000 respondents in US, reveals that 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. There two main benefits of collaborating with influencers:
1. Increased social media reach
By featuring your brand on the influencer’s content, you leverage on the social media reach of the influencer.
2. Demographic Targeting
You can target a specific niche demographic by collaborating with specific thought leaders or influencers of the desired demographic.
Facebook ad marketing is like fishing in the sea. Your customers are obviously not looking to make a purchase decision, just like fish are not looking to be baited by a hook.
Facebook audiences are in the different buying cycle than that of audience of Google Adwords. Most of the audience that you reach on Facebook have no idea of who you are and have no requirements of the service you offer.
Facebook audiences are often in the “Awareness” stage of the buying cycle, while Google Adwords audiences are often at the point of “Consideration” in the buying cycle. …
In my last article I talked about creating engaging video content. Another way to create engaging content is GIFs.
GIFs are best used in the following channels:
- Facebook content
- Blog
Instead of using static pictures, GIFs can be used to convey emotion in your blogs. Gifs are also best used to capture attention in Facebook & Twitter feeds. Unlike videos, GIFs do not have the auto-play feature on Facebook. However, you can entice followers to click to initiate the animation on GIFs.
Today I’m going to teach you how to create an awesome GIF in 60 seconds and…
Ever wondered what is the best content to give you the best engagement and conversions?
Videos!!
This is by no way a surprise, with Facebook’s auto-play function n the news feed videos are prone to more engagement & impressions. Digital marketers are looking to video content for engagement, but how do we create video content on a regular basis?
Bob Low
Digital Marketing Consultant specializing in Facebook & Instagram Advertising, Content Strategy & SEO
