As an individual contributor in our early days, I was frequently the one starting a debate on the wiki, in a meeting, or in the hallway. In fact, when Halligan granted me a stock option award at a company meeting as a reward for getting the HubSpot partner program to a point where it drove a significant percentage of HubSpot’s revenue, he called me “HubSpot’s favorite a**hole”. (I took it as the compliment it was meant to be.)
Our marketing partners were key in evangelizing the movement right alongside us. Agencies like Kuno Creative, Smart Bug Media, Lynton Web, Square 2 Marketing and Impact Branding helped us demonstrate to the world how this inbound marketing thing worked. Our first partner firm, lead by Paul Roetzer, literally wrote the book on inbound marketing for agencies.