Jul 25, 2019Picking a side when designing a B2B2C SaaS productWho matters more — the consumer that uses your product, or the business that pays for it? When building a B2B2C SaaS product, you may find yourself having to choose between the interests of the corporate clients that pay your bills and the consumers who end up actually interacting with…SaaS3 min readSaaS3 min read
Jul 14, 2019How to remind your B2B2C sales team that end-users matterWithout generating value for end-users, there would be no contracts to sign and invoices to send out Once again, I begin with a hypothetical. …UX3 min readUX3 min read
Jul 9, 2019What do you mean there is no product roadmap?How to get started with redesigning a piece of software whose product strategy has been systematically neglected for a decade. Imagine this hypothetical scenario. Your company has a B2B2C web application first brought to market in 2007. Through the years since, the product has accumulated a large customer base of…Product Management3 min readProduct Management3 min read
Aug 5, 2016Piracy was my shot at equalityPiracy is not theft, let’s make this perfectly clear. Theft, according to the Merriam-Webster Dictionary of English, is “the felonious taking and removing of personal property with intent to deprive the rightful owner of it”. Piracy, on the other hand, is the act of producing and distributing an (illegal) copy…Music4 min readMusic4 min read
