The pandemic threw work life out of the office and into the world. And it just might be the best thing that could happen.

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We’re still in the middle of the hurricane dubbed Covid-19. The virus has picked our world up, like a fistful of sand, and thrown it up in the air, where all the grains now levitate in uncertainty.

Only one thing is certain. Once the dust settles, few things will land back in the same place they were before.

Work life is just one aspect. And it is my prediction — and the prediction of countless others, including giants like Twitter and Facebook — that the sand grains of work life will land down as the new Distributed Office.

Basically the…


How we should reshape recruitment for the post-Corona era

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Not long ago — in the good ol’ times of January 2020 — I had the privilege to teach a group of new UX students for a few weeks. And one of the points I kept repeating to them, was a core UX maxim:

“Do not mistake the solution for the need”.

Do not fool yourself to think that one specific solution is what your user actually needs. (Usually this happens to be your favorite solution.) Instead, you must find out the actual need of the user you are designing for.

This is true when designing digital products. And, as…


Those “look how awesome our product is” webinar ideas belong at the bottom of your drawer.

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So we’re a few months into this “new normal” of pandemic life. Online meetings, webinars and virtual gatherings abound. Some are true gems of content and inspiration. A lot of them…well…are not.

Are you thinking of setting up an online event, but not sure how to engage people without sounding like a giant salesperson? Feel free to try any of these webinar ideas, or remix them to your own liking.

1. The 1-hour Design Challenge

If necessity is the mother of all invention, then sure constraints must be the mother of all design, right? …


Three things you can do instead, to motivate your introverted employees — or yourself.

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I’ve written before about how I realized I was an introvert and what it’s like to be an introvert CEO. Today, I’m sharing another puzzle piece that has helped me understand motivation, goal-oriented behaviors, and my own drives.

Once upon a time, I briefly worked as a phone customer service rep in the Netherlands. This job was laden with numbers, goals and targets. All of them arbitrary and pointless, at least to us “on the phone”.

My SLA was 72 calls per day. But since this made-up goal did not mean anything to me, I soon came up with my…


These twelve tweaks can have a huge impact on your UX interview technique — and yield more useful answers.

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Just before Christmas, I had lunch with a UX designer, in a Brooklyn-esque hipster food court in Gothenburg. We started talking about interview technique and she asked if I, as a psychologist, could give her some pointers. “Sure, I’ll scribble something down,” I said.

I emailed her these 12 tips, and also decided to post them on my LinkedIn (in Swedish) while I was at it. Well, little did I expect what would happen. This post currently has over 18,000 LinkedIn views. Gasp! …


Conclusion after 7 years in education: if you design solutions without involving the end-user, you will fail

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As a psychologist, perspective taking is my signature sport. Seeing things from different angles and understanding the wishes and needs of various people, is what I’ve trained for years to master. When I started working in the public school system in Sweden a few years ago, I soon realized that, while this was second nature to me— it was not the default mode for others.

So when teachers came into my office and slumped down on my blue armchair (with one broken armrest) to talk about how they couldn’t get through to this or that particular student, my first question…


From managing workplace stress, to creating apps people understand and love — these are the common denominators.

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If you would ask me, as an organizational psychologist, “What is the one principle in psychology you think everyone should know about?”, the one I’m going to explain here would definitely be it. Having been around in psychology research for decades, Aaron Antonovsky’s Sense of Coherence model have been found applicable on areas from the health care sector to the modern workplace. Ready? Let’s take a look at the three factors that underlie so much of human behavior — and how you can make use of them in your work and life.

To me, the concept of the sense of…


Three ideas that can help you uncover what your client really wants and the right problem to solve

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You know what the real problem is, according to science, with a lot of problem-solving we do in society today? It’s not necessarily in the methods we use, or in the people we involve (or exclude). Too often, we are solving the wrong problem in the first place.

Recently I had dinner with a friend who works in marketing and design. We got to talking about a phenomenon that’s hard to translate into a proper English term. Here in Sweden we call it beställarkompetens, which roughly translates into “client expertise.”

Or, you know, “the client understanding what the heck they…


Creating the work life of tomorrow, can’t be done in yesterday’s ways. Oh, and we’re not as lazy and entitled as you think.

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“How the heck can we make millennials stay at our company? They just stay for a few years and then they leave.” This question was recently asked, only half rhetorically, by an acquaintance of mine who is also a manager. Later, when talking to my colleague about this, we soon concluded the problem with this question: it’s simply the wrong question.

Instead, the question should be along the lines of “how do we create a work life that is aligned with the needs of tomorrow, without getting stuck in the ways of yesterday?”

To create a sustainable future, we will…


The hidden potentials I see as an organizational psychologist when observing teams or “shadowing” managers.

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Back in my days as an educational psychologist, I often used classroom observations as a tool when talking with teachers about how to improve the group climate and culture in their classrooms. Recently, I had coffee with a psychologist buddy of mine with a similar background, and she said: “hey — that school classroom observation bit? Couldn’t we totally do that in regular workplaces as well?”

The idea sparked my curiosity, and the next day I wrote a short post on Linkedin, asking managers and leaders in my network if anyone would have the courage to let me be their…

Lina Bodestad

UX psychologist. Writer. Avid drinker of oat milk lattes. lina.bodestad@layer10.se

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