Thank you for your opinion on gradients. I’ve been thinking about using gradients within my own brand identity, yet there is a difference between a longterm brand identity and a trendy one. I think flat colours maintain a longer life existence. But i believe that indeed a gradient can 1) attract more attention and 2) give a friendlier approach. If it is used subtle within two colour shades than yes we can achieve something of both ways.
Maybe define a brand identity with 2 flat colours + a gradient that uses these 2 flat colours? A introduction where a gradient was used followed by a consistency of those flat colours?
Anyway it’s a great article and really love your opinion. I’ll make sure to hit the recommend button and share it on twitter! Looking forward to more of your articles!