Are Gradients The New Colors?
Gal Shir
2.1K54

Hi Gal,

Thank you for your opinion on gradients. I’ve been thinking about using gradients within my own brand identity, yet there is a difference between a longterm brand identity and a trendy one. I think flat colours maintain a longer life existence. But i believe that indeed a gradient can 1) attract more attention and 2) give a friendlier approach. If it is used subtle within two colour shades than yes we can achieve something of both ways.

Maybe define a brand identity with 2 flat colours + a gradient that uses these 2 flat colours? A introduction where a gradient was used followed by a consistency of those flat colours?

Anyway it’s a great article and really love your opinion. I’ll make sure to hit the recommend button and share it on twitter! Looking forward to more of your articles!

Grts,
Romain

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