Just Do It

Sometimes, it’s just that simple

Photo by Andre Hunter on Unsplash

The day has come.

It is now January 1st.

You’re probably pretty hyped.

You’re probably racing toward your goals and thinking that at this rate you’ll probably complete them all in one month.

You’re probably proud of your goals. Perhaps, they’re more unique or higher than everyone else’s. Allow me to remind you of something.

Ideas mean nothing.

You could gather one hundred like-minded people and come up with tons and tons of million-dollar ideas…or, rather, potentially worth one million dollars. In reality, all of your ideas combined would have zero value.

Ideas are easy.

Ideas are infinite.

Anything that is infinite in resource and easy to acquire has zero value.

The real value comes from your work.

Yes, all great companies were founded on an idea, but so were all failed companies. You know where the separation was? Execution.

The person who works ten hours a day on a mediocre idea will beat the person who works five hours a day on a great one.

Stop trying to think of the perfect idea.

Stop trying to think of the perfect strategy.

Stop trying to think of the perfect resources.

If your goal is to read one book every week, don’t start searching speed-reading techniques or figuring out the perfect time of the day to read. You know what you should do if your goal is to read fifty books this year?

Grab a book, sit down, and read.

All of the researching and planning can help you, but in the end the only way to read fifty books is by reading fifty books. If your friend spends his time attending speed-reading seminars and watching book summaries for the perfect book, while you just read, you will beat him.

Ideas will not achieve your goals, only execution will.

If you find yourself watching television or some other activity that indicates free time, present yourself with two simple options:

(1) I can read right now.

(2) I can procrastinate reading.

That’s all it really boils down to. You execute by making the right choices right now. If you keep choosing the former option, then you will win.


If you find that you keep choosing the latter option, you need to reevaluate your “why.” You set this goal for yourself. Why do you want this? Don’t be shallow. Don’t tell yourself that you want to read to “gain knowledge.” Go deeper. Why do you want to gain knowledge? The deeper you go, the more significant and meaningful your “why” will be.

Reconnect with your why frequently.

Stop trying to think of perfect ideas.

Just do it.