Bo OlafssonIceland’s Journey Towards a Data-Enriched Healthcare SystemIceland has embarked on a transformational journey to redefine its healthcare system on a data and analytics foundation. Mirroring the…Nov 17, 2023Nov 17, 2023
Bo OlafssonWhat to do in IcelandA Practical Guide to Exploring the Land of the Midnight SunJan 10, 2023Jan 10, 2023
Bo OlafssonThe 2022 runs (so far)I am planning to run the Florenz Marathon on November 27 2022. This is an overview of my runs of 2022 (so far).Aug 15, 2022Aug 15, 2022
Bo OlafssonFin42: Change the LensIn November I spoke at the wonderful Fin42 banking and fintech conference of Meniga in Iceland. It was great talking to a strong group of…Dec 5, 2018Dec 5, 2018
Bo OlafssonAgile Big Data 4th Industrial RevolutionActions for executives drowning in buzzwordsSep 14, 2018Sep 14, 2018
Bo OlafssonPowerful Equality Initiative from NikeNike just launched the Equality Initiative, a campaign designed to bring attention to racial justice. The centerpiece is a short film…Feb 12, 2017Feb 12, 2017
Bo OlafssonSuper Bowl: Opposing views on AudiThe Audi spot in the Super Bowl was one of seven ads that got an A from the Kellogg Super Bowl Ad Review. It was an emotional story on…Feb 10, 2017Feb 10, 2017
Bo OlafssonSuper Bowl: The social game - T-Mobile and Justin BieberThe T-mobile spot in the Super Bowl got B from the Kellogg Super Bowl Ad Review so it didn’t land on top but the night was very interesting…Feb 9, 2017Feb 9, 2017
Bo OlafssonSuper Bowl: Who won the Ad Bowl?On Sunday we witnessed an epic night of football. In a game that Falcons led for 41 minutes and 18 seconds of game time, with win…Feb 8, 2017Feb 8, 2017
Bo OlafssonYoda of marketing recruited with a single tweetPeter Fader of The Wharton School is the world’s thought leader in customer lifetime value and customer centricity. Mark Ritson of…Feb 6, 2017Feb 6, 2017
