Self-proclaimed lover of online drama and Social Media Coordinator at Bolster, Ruby Giles, looks into the rise of YouTube’s now infamous ‘Beauty Gurus’. How are they shaping content and culture in 2020, and what does it mean for brands? “What’s up everybody? Welcome BACK to my channel!” …

As a Content Creator at Bolster, Ed Gurr, has been using his experience on set to help refine pre-production processes for clients. He unpacks the importance of it and offers a few tips of his own below. The Situation Picture this; you’ve received some raw footage from a freelance videographer. You’re scrubbing…

Every second Friday afternoon, you’ll find Bolster’s Creative team crammed into a meeting room (a Zoom window for now), beers in hand, for a catch-up colloquially known as ‘Content Crush’. This is where our designers, producers, editors and creators come together to share their favourite pieces of content. For this…

Ever wanted to know a producer at Bolster does? Or maybe what a producer even is? We got the answers from our very own Creative Producer, Hugo Dean, whose role straddles content production, music licensing, account management, and so much more. Since joining Bolster in 2017, Hugo has worked on…

Over the past few months e-commerce has been a lifeline for merchants and shoppers alike. With growing demand, brands are increasing their ad spend to drive traffic to product pages. …

You’ve heard of Gen Z, but who are they really? They are the digitally savvy pioneers of ’OK Boomer’. They’re the group responsible for the rise of TikTok. And in 2020, likely to be at the front of the protest line. …

Every second Friday afternoon, you’ll find Bolster’s Creative team crammed into a meeting room (a Zoom window for now), beers in hand, for a catch-up colloquially known as ‘Content Crush’. This is where our designers, producers, editors and creators come together to share their favourite pieces of content. What Is Content Crush? Content Crush…

We launched Bolster Buddies in 2019 to connect people with our team to meet and chat about digital, design, content and web development. Last year our program paired up applicants — students, interns, juniors and those mid-career — with Bolster staff members for a fun, informal chat over coffee. …

“People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.” — Mark Zuckerberg, Facebook “Ya can’t stop progress!” — Bill Heslop, Murial’s Wedding During the great disruption of COVID-19 we’ve seen big tech put the pedal…