If you want to see the rate of technological adoption and get a sneak preview of the next big popular device or app to emerge, just ride the train.
Gladwell teaches us two things here. 1. There’s nothing wrong with pursuing things that are unpopular. In fact, being a so-called ‘nerd’ is an advantage. It’s the people that…
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The Business of Communication
Marketing is the act of storytelling and creating emotion. Good stories tug at the heart and deliver “information into someone’s else’s head.” In short: “Stories are emotion delivery…