Wells Baum

Futurist, Creator, and Music Explorer. Always connecting the dots on screen.


Tech Training


If you want to see the rate of technological adoption and get a sneak preview of the next big popular device or app to emerge, just ride the train.


Leonardo da Vinci’s resume, distraction as an ‘obesity for the mind,’ Einstein’s celebrity, and more!


Links Worth Reading


Leonardo da Vinci’s resume

Publications edited by Wells Baum

Where is social media headed?

Delivered every weekend right here, via email, and on bombtune.com


Romeo Texts Juliet


Below are my favorite links and tunes from the week. Get this newsletter in your inbox each Sunday by signing up right here.

The Business of Communication

Marketing is the act of storytelling and creating emotion. Good stories tug at the heart and deliver “information into someone’s else’s head.” In short: “Stories are emotion delivery…


Instagram’s Incrementalism

Instagram’s growth strategy is clear: build products out of the trends in its own network. Almost a year ago, Instagram introduced Hyperlapse. Last week, it…


Walking the World, Architectural Renderings, Smiling Fascism, Massimo Vignelli, and Music Globalization

Below are some of my favorite reads and beats from this week.

Slow Journalism

The Proclaimers got it wrong. American journalist Paul Salopek walks way more than 500 miles. In this interview, Salppek talks about his 7-year trek around the…


Moonshots, Business Cards, Music Therapy, Dieter Rams, and Medium’s Typography


Apologies for skipping the newsletter last week. I was in Austin for SXSW listening to Malcolm Gladwell talk about his “hobby horses.”

One Giant Leap

A moonshot is “10 times better rather than incremental.” The point of a moonshots isn’t always to achieve them but to…


Standalone Cameras, Karl Lagerfeld, Billboard Charts, Digital Dualism, and Digital Rights


Below are favorite reads and jams of the week.

Camera One, Camera Two

I bought a standalone camera for my trip to India and just as quickly returned it because of my iPhone 6. It turns a out a lot of other people alsoprefer to use their Smartphone as…


Sleepyheads, Blank Screens, Liberal Arts Majors, Misophoniacs, and Weird Science


Below are some of my favorite reads and music discoveries from this past week. You can also subscribe to this newsletter and get it in your email every Sunday.

Embrace Your Chronotype

They say that you should do your most important work in the morning, but studies


When No One’s Looking…


What do you chase? What do you worry about? What do you do for others?

It’s not surprising that when people know they’re under the microscope they…