Coming Up: The Winter Show Season
Originally published December 21, 2016
We’re just a few weeks away from the start of the 2017 winter trade show season! To help you prepare for this busy, but hopefully rewarding, time of year — we’ve outlined how to use Bonagora to your advantage this buying season, as well as the shows we have our eyes on.
Have a Plan
What’s the best advice for any professional buyer about to enter the trenches of trade show season? Always draft out a plan of attack. Develop a list of the products you’re looking for, study the vendors who will be attending and route your path beforehand. Oh, and make sure to pack comfortable shoes. Read our interview with retailer Claire Major to uncover her tips for trade show survival.
Don’t Forget About Bonagora
While the Bonagora Marketplace is great for reordering between shows, it can also be an immensely useful tool when preparing for your next season. The brands attending shows will also have their latest collections available in their virtual showroom on Bonagora. And with 300 wholesale vendors on our platform, that’s a lot of collections to explore from the comfort of your couch. To seamlessly search for vendors of interest, you can also use our Trade Show filter.
Know Who’s Where
Whether it’s tracking where your favorite vendors are or following the spots other professional buyers are flocking, it’s important to stay aware of what’s going on in the industry. Here are the trade shows on our radar this season (listed by date):
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