Hans Nel — Creating Sensory Coffee Experiences

Bonaverde
Bonaverde
Aug 24, 2017 · 2 min read

There is magic in the smell of coffee. It’s an everyday spell that every coffee lover knows well, creating instant bliss with a simple sniff. It’s a soothing sensory experience, the scent of sumptuous things to come.

Bonaverde Kickstarter backer and Seedrs investor Hans Nel is using this sensory experience to help coffee shops thrive — and he’s using the Berlin to make it happen.

Hans has been bedazzled by the Berlin’s roast-grind-brew concept from its earliest days, joining the Coffee Changer movement in 2012 during our first crowdfunding campaign. “When I saw this on Kickstarter, I thought it was amazing,” he told Hans Stier during a visit to Johannesburg this spring, “I actually must be honest, I thought it too good to be true.” Still, he took a chance. Five years later, he finally got to enjoy a cup of the coffee he helped make possible.

He wasn’t disappointed. “I must admit, my first sip of the coffee was really really good. It was so smooth. It was so easy,” he says. What impressed him the most, however, was the aroma created by fresh roasting. “I walked into this room and it was busy roasting. I got this whiff of really nice roasted coffee.”

As a specialist in crafting sensory marketing experiences, Hans saw a new possibility for the Bonaverde Berlin right away. Clients eager to market their coffee wanted to capture the power of that savory scent — but using standard, full-size roasting machines is hardly economical. Bonaverde’s roast-grind-brew machine presented a perfect-fit solution.

Bonaverde is now working with Hans to explore the full potential of employing the Berlin’s sensory powers to spread great coffee throughout the world. In fact, Hans recently invested in one of our distributor packages on Seedrs so he can do just that! We’re excited to continue working the Hans to keep changing coffee — together.

)

Bonaverde
Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade