Learning From Our Backers
Hello Coffee Changers!
Earlier this week, we called on our crowdfunding community to offer us their insights on the future of coffee. Thank you to all of you who took our survey this week. In the past two days, over 500 crowdfunding backers took the time to offer your insights, with more coming in every minute. We’re so grateful for your input — and we learned a lot! Here’s a little of what you told us:
- You’re still passionate. On average, you’re still feeling excited about the project, with 57% of you expressing positive feelings.
- Silver takes the gold! 75% of respondents expressed preference for the silver machine.
- You believe in the power of crowdfunding. When asked about how you would feel about us using a crowdfunding campaign to build our direct-trade ecosystem, most of you shared support. In fact, 61% of you ranked your feelings as a 6 or above on a 1–10 positivity scale
- We’re all excited for shipment day! 47% of you said you were “extremely excited” for shipment. (We are too!)
It’s a thrilling time for the movement to change coffee. Machines are rolling off the production line, getting ready to send to backers around the world. Here’s a little peek of our Homezest partners hard at work on the first batches of machines. We get chills just watching it!
We’re so grateful to have you with us on this journey, and look forward to having you with us as we build the future of coffee. Thank you Coffee Changers! Let’s keep changing coffee — together!