Several ways to increase the effectiveness of inbound marketing with animated explainer videos

When we say video has become an integral part of our daily lives, we’re not kidding. We watch online video every day on our computers, phones, and even smart TVs. According to Youtube, the number of hours people spend watching videos has increased by 60% in a year!

Text-only websites are obsolete, and we’re not the only ones: Google is! The world’s №1 search engine prioritizes video content, 53 times more likely to appear on its first page than a text-based website. According to Cisco’s Trend Analysis, by 2018, video will account for 79% of all Internet traffic.compared to the current 66%. Businesses should be prepared as the online video boom isn’t going to slow down anytime soon.

In keeping with this phenomenon, animated explainer videos have become the cherry on the cake of any Internet marketing strategy. Every day, more and more companies (both big brands and startups) are using videos in their marketing campaigns because of their brilliant conversion rates and click-through rates, as well as many other marketing benefits.

What is an explainer video?

All types of explainer videos are available, from simple whiteboard videos to complex 3-D animations. Here’s an overview of the types of instructional videos.

Why do explainer videos make a difference in an inbound marketing campaign? Let’s follow the usual steps of inbound marketing to see how Explanation Videos can boost your marketing efforts with some real data.

You may also be interested: explainer video company

Explanation videos attract visitors to your site

One of the main concerns of most online businesses is how to attract new online visitors to their sites, in other words, how to rank on the first pages of Google. We know that videos or video pages have a much better chance of getting on the first page of search results compared to text pages. Simply put, they are easier to digest and share, making them ideal content to improve your overall rankings.

Videos are not such a secret weapon for SEO (search engine optimization). Google’s philosophy has long been to find the most useful and interesting online content for them; and they recognize that searchers love videos that can entertain and educate. That’s why Google wisely rewards websites with video content, ranking them higher. The search engine views video as one of the most interesting forms of online content and strives to satisfy its users by often showing videos first in search results. Not surprisingly, Google bought Youtube, a social network with videos that is also the second most popular search engine in the world.

Another advantage of explainer marketing videos is their ability to be shared. Video is the easiest online content to grow on social media, with 12 times more chances of being published than links and text combined. Twitter users post 700 videos every minute, while more than 100 hours of video are uploaded to Youtube in the same amount of time.

According to Facebook, more than 50 percent of people who return to Facebook every day in the U.S. watch at least one video a day, and 76 percent of people in the U.S. who use Facebook say they tend to find the videos they watch on Facebook. If you have an explainer video on your site, your ability to be found and shared by your target audience is greatly improved by using videos.

But wait, that’s not all.

Explanation videos turn visitors into leads

Okay, now that you’ve increased visits with an explainer video, how can you turn those visitors into leads? Explanatory videos allow your brand to provide the perfect listening experience every time. And time is a key element. The average person’s attention span on a typical text website is about 8 seconds, which is lower than a goldfish! To get visitors interested, you must deliver your message quickly and effectively. It’s not just about attracting them, but making sure they stay long enough to understand your business proposition.

An explanatory video placed at the top of the landing page increases visits. from an initial 8 seconds to an average of 2 minutes. That’s 1500% more engagement! And that’s enough time for the video to get your message across and motivate your audience to take action. Using an effective call to action in your video can encourage visitors to sign up for a newsletter, sign up for a free trial, request a consultation, or download an eBook. Videos turn visitors into qualified leads.

Are these leads going to buy your product or service because of the explainer of the video?

Explainer videos turn leads into customers

We’ve already explained how animated marketing videos attract visitors and engage their potential customers, so now we’ve come to the results that matter most to any online business: sales.

An explainer video is an asset that can reduce potential customer loss by increasing and retaining repeat visitors and leads throughout the inbound marketing journey. But how do you do it? Well, the compelling power of an explainer video can reach your audience on many levels! Here are some examples:

• Great storytelling and visuals make potential customers remember your business proposition: on average, people remember 10% of any visual data after 3 days and up to 70% of audio-visual information (University of Western Ontario study). Evidence shows that 64% of visitors and 85% of online shoppers are more likely to buy a product or service if they can watch a video.
• Cute characters will make your audience connect with your brand on a deeper emotional level.
• Email marketing is another marketing strategy that can be boosted by posting videos: click-through rates get a 100% increase on average and even emails just with the word video in the subject line increase open rates from 7% to 13%.
• Half (52%) of marketers worldwide mention video as the online content with the highest ROI.

Video explanations turn customers into promoters

So, we’ve come to the final stage. You have customers who have already bought your product or service, and they love it! So, how can an explainer video help make them your promoters?

If customers like your product or service (and why wouldn’t they?), they will probably share your explainer video on social media like Facebook, Twitter or Youtube, spreading the word to their friends and colleagues (feel free to ask them to share it too).

Clarifying videos are also an asset in turning your customers into a community! We understand that word of mouth marketing is one of the most effective means of internet marketing, and giving your customers a video about your business gives them a quick and easy way to share information and support you.

Although an attachment is much more than an article, infographic or even a complex technical document, an explainer video can be used in different mediums, on multiple pages and landing pages on your site. This increases its ability to attract and convert visitors, providing an incredible return on investment.

Source: https://www.bondarsvideo.com