When you hold a book up to eye level to read it, whoever stands in front of you can no longer see your face. They can only see the body of the book: the title, the colours… Your face becomes the book: it expresses what you’re reading, what you most love, what you have written, what you hate and will never read again, what you would recommend, what you would never recommend, what you…

Take a photo of your face covered by a book, upload the photo on the www.facebook.com/bookasface and briefly describe your choice and become part of the ‘book as face’ — Crossmedia Culture