Mike Essig
Aug 24, 2017 · 1 min read

Consider the audience. The younger it is (and Medium’s is young), the less likely it has any attention span at all. Instead of reading or research, it consults magical oracles like Siri and Google. Oracles by their nature must be believed. :)

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    Mike Essig

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    Honorary Schizophrenic. Recent refugee. Displaced person. Old white male. Confidant of cassowaries.