I’m a creative person, so I love colors in general. Blue, green, brown is nature’s base template, so the attraction make sense. I do not understand the orange haters; have they never eaten a good Florida Orange? God or evolution, who ever came up with those deserves a medal. Or an orange.
Is there documentation on the discovery of foods? Red in nature is often bad, or poisonous etc, but imagine being the first in the tribe to bring home a watermelon. Giving it good overhead slam with a rock, everyone staring like you just killed a living thing, then losing their minds with the taste. And back in the day, with all that giant animal fertilizer, I like to imagine fruits at exaggerated size. But I digress. A lot.