Author of Marketing to Leading-Edge Baby Boomers + Generation Reinvention, speaker, creative director, and business writer focused on #Boomer Generation
Cassius Clay was Superman. The poetic pugilist stood for everything a young male wanted to become: self-confident, physically powerful, intelligent, fearless, wealthy, and famous — a 20th century gladiator.
A Relentless Sense of Generational Identification Makes the Boomer Cohort A Uniquely Powerful and Addressable Marketing Target
Back in June 2000, I grabbed the newest issue of TIME magazine from an airport newsstand. One of the articles…