What makes a good email copy? Characteristics of compelling templatesDrafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have…Sep 13, 2017Sep 13, 2017
Marketing Automation Mistakes That You Should AvoidI have been writing about Marketing and Sales niches for over 3 years now. During the course of this time, I have seen numerous brands…Aug 22, 2017Aug 22, 2017
Email Marketing Best Practices — 10 Brands That Did It RightThe next time you attend a marketing seminar or any event that attracts marketers, pick people at random and ask them a simple question…Jul 24, 2017Jul 24, 2017
9 Convincing Reasons Your Website Needs a Live Chat MessengerImproving user experience and customer satisfaction is one of the prime focus areas for businesses these days. Companies today want to…Jul 7, 2017Jul 7, 2017
6 Compelling Reasons for Marketers to Use Mobile Push NotificationsMobile marketing plays a crucial — even dominant — role in consumer engagement strategies today, and it’s especially important in the early…Jun 1, 2017Jun 1, 2017
Why Face Your Fears?One of the greatest discovery a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.May 7, 2017May 7, 2017
Telling Better Digital Stories — Harvard Business Review’s customer engagement storyLast week we released our first ever customer engagement deconstruction study on Spotify. We got a lot of readers and received tons of…Mar 1, 2017Mar 1, 2017
Why Publishers Want AI Personalized Content: A View from SalesWhen someone throws out the buzzword Artificial Intelligence, many of us think about self-driving cars, Siri, and Alexa. There are a ton of…Feb 14, 2017Feb 14, 2017
Onsite Behavioral Targeting Campaigns to Convert and Grow CustomersSEO and optimization may help bring traffic to your website, but if you aren’t investing in ways to keep the traffic that visits…Feb 9, 2017Feb 9, 2017
Behavioral Targeting Examples: Get Your Personalized Push Notifications RightIf you’re a company starting to engage customers personally, chances are you’ve been reading about behavioral targeting examples that could…Feb 8, 2017Feb 8, 2017
