5 Things To Remember When Creating Holiday Email Campaigns

It’s holiday season, and if you’re a B2C marketer, that means you’re busy putting together campaigns for the busiest time of the year. As more stores move their digital marketing offers on the internet, and everyone goes crazy about the latest John Lewis ad: now is your time to shine: Creating memorable holiday email campaigns that make customers sit up and get excited and involved in what you have to offer.

So how do you stand out from the millions of holiday emails that a customer gets? We put together a bunch of ideas that help you connect with customers while staying true to the holiday spirit.

Talk About The Past

If you’ve been running christmas campaigns for a few years now, chances are you already have a list of customers who open your christmas emails, click them and even do some christmas shopping with your brand.

They ordered your christmas blend last time? Let them know it’s back

Create segments of customers who have engaged with you over the years and use liquid variables to personalize the content of your messaging to them. Talk about last year, what they bought, whether they liked it, what others bought from you. Think of it like catching up with an old friend and reminding them about what they missed. This is a good way to build a rapport and retain customers who support your brand.

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