Email Marketing Best Practices — 10 Brands That Did It Right
The next time you attend a marketing seminar or any event that attracts marketers, pick people at random and ask them a simple question: “If you had to choose only one form of efficient marketing channel for your brand, what would it be?” I bet you, most people would pick email marketing. Well it makes sense, doesn’t it? Email marketing is inexpensive, easy to implement, effective and one can easily integrate it with other marketing channels.
According to the 2016 Email Statistics report by Radicati, email will be used by 3 billion people by 2020! That’s almost half the population of the world! But grabbing their attention through emails can be tough. Even though people prefer business communications through email, they don’t have time to waste reading stuff that is of no use for them. They will just opt out of your email communications if the content is impersonal and irrelevant. If you’re looking for some inspiration for your next email marketing campaign, this article can come in real handy. It lists down 10 examples of effective email marketing. Hope you’ll find them useful:
1. Using engaging visual elements like GIF in emails
Back in 1987 when GIF was invented, not many could have thought that it would go on to become an integral part of our day-to-day digital communication. From expressing simple feelings like happiness to complex emotions like political satire; GIF has come a long way. Its usage has even become like a badge you wear to show off your digital literacy! If you know how to use them, you can instantly connect with your audience-especially the millennials.
Related read: How to engage millennials through email marketing
Popular clothing retailer Boden does it really well in this one:
2. Product Showcase
Product showcase emails need to have a clutter free design. Visual aesthetics play a vital role in deciding their effectiveness. They should not only look good, but also should have CTAs that are strategically placed so that they’re easily spotted even during a swift mobile scroll. Popular shoe brand Converse does it really well in this:
All the 4 major CTAs are clearly visible and the header image conveys what the product is all about — customizable sneakers. So, anyone who opens this email knows what it is about immediately and can take action easily if interested.
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