People will not buy into Lightning headphones, they will put up with it.
John Gruber Misses the Point Completely About Lightning Headphones
Steve Streza

If you look at Apple’s long game as wireless headphones, not Lightning headphones, perhaps it might seem less sinister and about lock-in. Wireless audio, like cordless phones before, will become what the customer will expect and want. Lightning seems to be a transitional way to profit and keep legacy headphones working.

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