2017 Reading Challenges (1/30): So Good They Can’t Ignore You

Bored 🥑
3 min readJul 10, 2017

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So Good They Can’t Ignore You

Quotes

“Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.”

“If you want to love what you do, abandon the passion mindset (“what can the world offer me?”) and instead adopt the craftsman mindset (“what can I offer the world”).”

“If you’re not uncomfortable, then you’re probably stuck at an “acceptable level.”

“The important thing about little bets is that they’re bite-sized. You try one. It takes a few months at most. It either succeeds or fails, but either way you get important feedback to guide your next steps.”

“There are two reasons why I dislike the passion mindset (that is, two reasons beyond the fact that, as I argued in Rule #1, it’s based on a false premise). First, when you focus only on what your work offers you, it makes you hyperaware of what you don’t like about it, leading to chronic unhappiness. This is especially true for entry-level positions, which, by definition, are not going to be filled with challenging projects and autonomy — these come later. When you enter the working world with the passion mindset, the annoying tasks you’re assigned or the frustrations of corporate bureaucracy can become too much to handle. Second, and more serious, the deep questions driving the passion mindset — “Who am I?” and “What do I truly love?” — are essentially impossible to confirm. “Is this who I really am?” and “Do I love this?” rarely reduce to clear yes-or-no responses. In other words, the passion mindset is almost guaranteed to keep you perpetually unhappy and confused, which probably explains why Bronson admits, not long into his career-seeker epic What Should I Do With My Life? that “the one feeling everyone in this book has experienced is of missing out on life.”

“Here’s the core argument of Rule #2: You shouldn’t just envy the craftsman mindset, you should emulate it. In other words, I am suggesting that you put aside the question of whether your job is your true passion, and instead turn your focus toward becoming so good they can’t ignore you. That is, regardless of what you do for a living, approach your work like a true performer.”

“A good career mission is similar to a scientific breakthrough — it’s an innovation waiting to be discovered in the adjacent possible of your field. If you want to identify a mission for your working life, therefore, you must first get to the cutting edge — the only place where these missions become visible.”

“The more you try to force it, I learned, the less likely you are to succeed. True missions, it turns out, require two things. First you need career capital, which requires patience. Second, you need to be ceaselessly scanning your always-changing view of the adjacent possible in your field, looking for the next big idea. This requires a dedication to brainstorming and exposure to new ideas. Combined, these two commitments describe a lifestyle, not a series of steps that automatically spit out a mission when completed.”

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