Erve selects 11 Bored Ape Yacht Club characters to license via BoredJobs, in the largest NFT apparel licensing deal so far across UK and Europe
The 11 BAYCs have been licensed from one of the largest NFT community owners. Erve will bring large-scale distribution partners to distribute licensed apparel and introduce Bored Ape Yacht Club to EU & UK retailers.
Erve and BoredJobs — announce the signing of one of the most significant NFT IP licensing contracts in NFT apparel history. The Brussels based licensee took a Web3 community-first approach by hiring the Bored Ape NFTs directly from community members.
BoredJobs.com is the world’s leading NFT IP licensing marketplace, and Erve is a European leader in character licenses and brands. For 37 years, Erve has produced branded fashion and apparel featuring TV, film, cartoon, and video game heroes for the UK and European markets. Operating out of 8 offices across three continents, ERVE has the ability to reach over 35,000 retail doors. And through their wholly owned sourcing companies, their ability to scan the globe for the best quality and prices is unmatched in the industry.
ERVE will work to bring the 11 BAYC to life through unique apparel to its vast network of retailers. They will be working in tandem with the owner on creative developments and expect to have digital mockups to share with the community soon.
ERVE has a history of licensing other iconic characters like Disney, Marvel, Nickelodeon, Pokemon, Harry Potter, Simpsons, Sonic, NASA, Rocket League, Dragonball Z, and many others.
In the coming months, Erve will work to bring a collection of Bored Ape Yacht Club daywear, nightwear, accessories, socks, and underwear to the retail audience in the UK & EU.
“Apparel has always been a physical extension of expression; now NFTs are becoming a digital extension of people’s cultural values. Retail outlets are the perfect exposure points for bringing NFT mass appeal to a new consumer base that will learn about new community-centric brands ascending all areas of typical celebrity-like fame. Working with partners that can reach economies-of-scale as Erve enables us to target a whole industry subcategory instead of a singular brand”, says Roshan Mirajkar, VP of Marketing at Mousebelt.
Erve and the BoredJobs team are working closely to bring a wide range of newly licensed BAYC product apparel to market before the end of the year.
Nick Dierickx, Licensing Manager EMEA at Erve, says: “The BAYC is growing out into a globally adopted brand. Therefore, we acted fast and were able to make contact to one of the biggest Ape holders via BoredJobs. We are now able to bring BAYC to the fans via different retailers in EU and UK.”
This agreement represents an important milestone for the large Bored Ape NFT owner involved in the deal.
“We are thrilled for this partnership. A little over a year ago we were just getting started, joking and dreaming about someday seeing our apes in stores next to pop culture tees like Star Wars or Winnie the Pooh. This is a tremendous accomplishment, not only for us but for the club overall as we join the growing list of apes who are helping the BAYC break through in mass retail.” says the unnamed NFT owner.
About Mousebelt:
MouseBelt is a globally recognized full-service blockchain accelerator that works to invest in early-stage blockchain projects. Our development shop, MouseBelt Engineering — is a team of engineers who work to build out projects. Our MouseBelt University Program is one of the largest associations of student blockchain organizations globally, bringing together over 80+ institutions in 14 countries. In addition to working directly with students, we have built relationships with administrators and faculty at these institutions to drive more cross-campus and industry collaborations.
After spending the last two years working on various forms of web3 media, Mousebelt decided to create BoredJobs.com. Past media work includes interviews with crypto leaders, hosting some of the most significant web3 events, creating a crypto Hollywood docuseries, and eventually animating 100+ Bored (and Mutant) Apes resulting in some of the most popular NFT videos globally.
About ERVE:
Erve is a European leader in character licenses and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licenses — we source, produce, pack and transport collections at the request of major fashion retailers. With 37 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
