The job of the intelligent, considered, empathetic, conscientious, engaged, appreciative, detailed and holistic designer is not to spoon-feed simplified bite-sized morcels of decontextualized consumerism to a besotted market who cry “Don’t Make Me Think!” and “Shut up Take My Money!”

No.

The job is to help people — human beings, homo sapiens — be as intelligent, considered, empathetic, conscientious, engaged, appreciative, detailed and holistic as can be.

That is not achieved by “simplifying” and walking away. That is achieved by managing the complexity that is life and the world, and sharing the knowledge, tools, approaches and artifacts to do so.

Stop striving for simplified products, start producing sophisticated simplicity.