Thank you for sharing your insights. Personality tests work really well. Check out this one that Disney was using to promote their movie “Into the Woods” — http://www.riddle.com/r/rpersonality/311 — they got over 1.4 million views and lots of interactivity from it. These tests are a great tool but I agree with you, it takes a PhD Psychologist to write good ones. The tool Disney used (riddle.com) has some free templates to build these and other (easier to create) content like quizzes, which also get great interaction and do not require a degree in psychology to create.