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Mobile application created as a side project to help users organise their media content. Our research shows a need for an improved experience for those looking for a better classification system.

Design of ‘Shelves’, an entertainment organisation app.

A place for all your entertainment

The Challenge

Most users have different methods, or even none, for staying up to date with the content they consume. Already existing apps include a variety of features, but they aren’t suitable for some users. Most users install three separate apps for their TV shows, films and books

Our research reflects a common interest in a simpler yet still powerful entertainment organisation system.

The Solution

A new app to be used as an entertainment hub, collecting your entire media content consumption in one single place. …


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This UX redesign is meant to improve the usability of the official Metro app to help turn it into commuters’ first choice instead of their current ones.

This redesign includes new features and a completely revamped navigation service.

Redesign of Metro Madrid App

Making commuters’ first option

The Challenge

Metro Madrid has an outdated app. Users –according to research– refuse to navigate through the official app and prefer to rely mostly on Google Maps and Citymapper instead.

UX research points out some major flaws to address, such as tiny buttons, lack of maps, among other things.

The Solution

A full research –interviewing users and collecting data– and creation of a User Persona to design the optimal experience, would be a first step, continuing with revamping the UI, simplifying elements and adding some new features. …


Club América Touroperador

The goal with this UI redesign was increasing our sales and tour estimate enquiries. Research shows UX flaws to be addressed. We want our users to be able to find the right tour for them and save a copy of the tour details.

Redesign of tour offer landing pages as the Lead Marketing Designer in Club América.

Increasing sales by bringing clarity to tourism

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The Challenge

Club América Touroperador, a tour operator selling to travel agencies has an outdated website. Tiny fonts, missmatched colors, tedious workflow…

Research shows flaws in UX: clients getting lost, too much information, lack of proper call to action buttons.

The Solution

A preliminary research to create an optimal workflow. Creation of a renewed UI, including a new CTA to improve UX. …

About

Borja Castropol

Product Designer & restless creator

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