rning is a mes…its embrace of lofty mission statements. I’ve written about this at length, so I’ll just summarize: Embrace machine-readable data portability, and build a true, Gates-line compliant platform that is governed by the people, companies, and participants who benefit from it. Yes, actually governing is a messy pain in the ass, but failing to govern? That’s a company killer.
Admit you have a problem. Yes, over and over and over, Facebook executives have copped a plea. But they’ve never acknowledged the real problem is the company’s core DNA. More often than not, the company plays the pre-teen game of admitting a small sin so as to cover a …
Trust your peers. Get used to sharing work in progress. If they are smart, they will understand you’re not sharing something unfinished because you’re incapable of finishing it; you’re doing it because you’re senior enough to understand how to better utilize your time.
… in-store (offline) purchases, Google has acquired (paid millions for) Mastercard credit card data. The company has acknowledged it has access to about 70 percent of U.S. credit and debit card sales through “third-party partnerships.” We will look back on this number and consider it quaint.
Depending on your brand loyalty, for example, your TV will emit a hyper-frequency during certain commercials. Undetectable by your obsolete human ear, this signal can only be picked up by a nearby cell phone. If a Nike commercial plays on your TV, and then you pick up your phone and Google “Nike shoes,” your conversion path has been linked from TV to phone. Nice.
…ntly, advances in Artificial Intelligence are propelling search into new and exciting trajectories. Traditional ‘active’ models are evolving towards serendipitous, ‘passive’, experiences that seamlessly anticipate and meet our needs (requiring increasingly less explicit user input).
…is, or perhaps they already know what Netflix is and can’t wait to sign up and try out the service. Marketing, social, PR, and word of mouth all help to create awareness and convert that into demand. Growth Engineering collects this demand by helping people sign up, while optimizing for key business metrics such as conversion rate, retention, revenue, etc. We do this by building, maintaining, and operating the backend services that support the signup and …