PinnedBorja SantaolallainBootcampAn AI personal shopper you can trustPrivacy-first and explainable automatic cart builder for grocery shoppingOct 26, 2023Oct 26, 2023
Borja SantaolallaRead Write Own, decentralised relationships between creators and consumers, ownership…The decentralised way we consume information today gives us some key insights into the disintermediation of shopping and customer…Apr 9Apr 9
Borja SantaolallainEmpathy.coEthical AI CX: Responsible Personalisation in ecommerce (2/3)Three responsible personalization use cases are presented using the big three Ethical AI principles: Explainability, Privacy and Bias.Oct 12, 2023Oct 12, 2023
Borja SantaolallainEmpathy.coEthical AI CX: Consent as Communication (1/3)Below is the content from the Ethical AI Workshop organised the Ethical Commerce Alliance, London Sep 26th 2023.Sep 29, 2023Sep 29, 2023
Borja SantaolallainEmpathy.coEthical Personalisation: 4 Use Cases for Privacy-Enhancing TechnologiesMost retailers’ algorithms for search & product recommendations don’t take the customer’s voice into account. Here’s how PETs change that.Nov 22, 2022Nov 22, 2022
Borja SantaolallainEmpathy.coPart 3 Typeless Search: DiscoverabilitySearch is turning into conversational interaction. Neither typing nor speaking is required; only clicks suffice. Open the search box and…May 17, 2021May 17, 2021
Borja SantaolallainEmpathy.coPart 2 Typeless Search: Refine & FilterThis is the second part of a series of 4. You should read the 1st part first. [Link]Apr 20, 2021Apr 20, 2021
Borja SantaolallainEmpathy.coThe future of search is typelessShoppers and merchants guide each other through intuitive dialogueApr 12, 2021Apr 12, 2021
Borja SantaolallainEmpathy.coFoodDiscovery#2: Ethical Search: Designing an irresistible journey with a positive impactFollowing the first part of the #FoodDiscovery series, which focused on the new role of search technology in food shopping (i.e. the why…Dec 3, 2019Dec 3, 2019
Borja SantaolallainEmpathy.coFoodDiscovery#1: The new role of search with ethicsFinding the stuff we want in our favourite supermarket is generally a no-brainer. Just type the product or brand name in the search box…Dec 3, 2019Dec 3, 2019