Have you checked back with your customer to see how they’re doing? Do a reality check — ask them for their input as to what can be done differently if they feel your work is not up to par. Clients generally are very good about giving you feedback about what ‘coulda’, ‘shoulda’ been done.
Getting Feedback Is All About Customer Relationships
Do you really know how you are doing with your customer? Are they happy? Are they unhappy and threatening to leave and work with a competitor? If you already lost a customer, do not despair. There are methods you can use to Get Back Lost Customers.
Positive Customer Relationships Are Vital to Your Business
There are many reasons you want positive relationships with your customers or clients. But why, you might ask? Let me share with you a list of ten reasons from C-Zentrix customer feedback is important.
- Brand Advocacy
- Products and Service Improvement
- Better Sales Communication
- Customer Retention
- Better Business Strategies
- Customer Experience
- Customer Metrics Fulfillment
- Your Brand’s Public Image
- Competitive Edge
- Improved Return on Investment
Short List for Getting Customer Feedback
According to Hiver, there are five useful methods you can use to latch onto that valuable feedback from your customers. Let’s take a look:
- Long form-based surveys
- Short in-app surveys
- Phone Calls
- Transactional Emails
- Net Promoter Score Surveys (What are these? — Feedback on what your customer thinks about recommending your company.)
Additional Methods for How to Get Customer Feedback
***Disclosure: This post contains affiliate links and I will be compensated if you make purchases using them.
Hiver gave us a good understanding of how you can get feedback from your clients. HubSpot has an even more expansive list of how to get customer feedback. I didn’t want to publish the entire list here, so I thought I would share the ones that I think are unique.
- SMS Surveys
- Send Surveys Via a Mobile Beacon — “If you have a mobile app, beacons can serve a push notification to users once they arrive in the vicinity of the deployed beacon.”
- Review Live Chat Transcripts
- Record Website Visitor Session Replays — Providers such as Hotjar and Yandex record user interaction with your website so you can easily see what they’re viewing, clicking on, and interacting with.
- Monitor Social Media Channels
- Host a Social Media Contest
- Use Heatmaps on Your Website — a data visualization tool that can show you which sections of your content generate the most engagement and which don’t.
