The Science Behind Coffee Shop Attraction

Whether you like coffee or not, we all have to admit that at some point in our lives, we stayed in a coffee shop. Either alone or with a friend, we all have splurged on a cup of latte or frappe and maybe a slice of cake.

Coffee shops around the world are frequented by different types of people. Some have made it a habit to drop by one each morning for their daily caffeine supply or for a quick breakfast. Some visit to meet old friends for some catching up. And there are those who simply want to sit down and get some work done.

From students down to freelancers, the amount of people who turn them into their own personal offices is quite overwhelming. But driving the “coffice” global phenomenon is a scientific explanation why certain individuals love working in different environments.

Researchers from around the world conducted several studies to find out the science behind coffee shop attraction.

Science Explains

Researchers from the University of Chicago says that it starts with background noise. Their study on the correlation between noise distraction and creativity compared the effectiveness of thinking with various levels of background noise. Examining over 300 people, results showed that people hearing moderate ambient noise scored higher on tests and have been rated as more creative by their peers. According to them, moderate levels of ambient noise activates abstract cognition by inducing difficulty in processing. As a result, people’s creative performance is enhanced.

Moderate doses of distraction forces the mind to become more creative. Hence, busy coffee shops are the ideal place to work in because of the noticeable hustle and bustle.

Another factor that attracts people is the walk that they will be doing from their home to the nearest shop. The activity alone can help get your creative juices flowing. A study from Stanford on the positive effect walking has on one’s creative thinking reported that after conducting four experiments, participants’ creative output increased by 60 percent after a stroll — coming up with unique ideas appropriate to the situation given to them.

To put it simply, any kind of increased stimulus could be good to the brain. Scientists from the University of California says that changing what a person sees, smells, feels and hears can increase their creativity. Chances of coming up with better ideas are higher and concentration on tasks will be improved.

A change of scenery brings a lot to the table, this is further supported by the strong presence of coffee shop attraction to modern day workers, but are these places really that effective?

The Coffee Shop Attraction Contradictory

Concrete proof have already been laid out before us; the spontaneous change of workspace location can result to fresh ideas but it’s also important to take into consideration the amount of factors present contradicting the coffee shop attraction.

One strong predicament is the unreliable internet connection. The public wifi cannot guarantee its visitors secured connectivity. And though there’s the option of paying for it, the chances of it being slow and spotty is still high.

The large volume of strangers surrounding you increases the inherent dangers of theft. Paying no attention to your belongings, even for a split second, is unsafe. Moreover, there’s the social disruptions they bring and the logistical problems of finding the perfect spot.

But despite of the drawbacks, patrons now have the option of getting their daily dose of caffeine while increasing efficiency in one place without over spending too much.

Cafes, But Better

Integrating the vibe of a home and the ambiance of a café, coworking spaces are made for professionals and even students who wants to work in a different environment.

Emphasizing on the importance of collaboration and building community, its open layout allows members to interact with one another in the most spontaneous areas of the office. From the communal areas that you share with the rest of the group to private offices and desks for those in need of privacy.

These modern offices offer anything an employee could want and need for a healthier work day — from free coffee down to workshops and events that help hone their skills.