Aude BoscherinHeetchReducing fake pickups with a pickup verification codeHow we improved Heetch’s reliability with a radius and code to verify pickup.6 min read·May 15, 2023----
Aude BoscherEvaluate the impact of your App Store Optimization efforts — Part 1: SearchLearn how to evaluate the impact of your ASO measures towards search looking at steps to conduct for 3 different categories of metrics.10 min read·Jan 31, 2020----
Aude BoscherinThe StartupHow to plug your product and users into your ASO strategyWe fail to recognize the store listing as an extension of the product and its user base. Here are suggestions to improve your app store…·8 min read·Jan 20, 2020----
Aude BoscherHow to do Keyword Research for App Store OptimizationUsing the right methodology and dedicating time for keyword research means setting yourself up for success in the long-term by giving you…9 min read·Nov 26, 2019----
Aude BoscherinApp Store Optimization StackIntroducing a New Step to the CRO Loop — PrioritizationHow to focus on the high-impact experiments likely moving the needle and avoid running the risk of being overloaded with poor quality…8 min read·Aug 20, 2019----
Aude BoscherinApp Store Optimization StackNew Play Console features at Google I/O 2019: Custom peer groups, new rating, custom store listing…With Google I/O 2019, the biggest update since the new organic acquisition insights is being released on Google Play.7 min read·May 8, 2019----
Aude BoscherUnderstanding your Play Store Traffic to Design Impactful CRO ExperimentsOne of Google Play Store Listing Experiments main flaw is the inability to segment users: it’s critical to understand where your traffic…7 min read·Feb 28, 2019----
Aude BoscherinApp Store Optimization StackBuilding a Systematic Process for ASO With the CRO LoopThe Conversion Optimization Loop: A framework for increasing conversion rates via sustainable app store optimization.18 min read·Dec 12, 2018----
Aude BoscherHow to Nail Seasonal Marketing in your ASO StrategyOn the app stores, just like in other marketplaces, demand fluctuates annually per vertical or category…10 min read·Dec 4, 2018--1--1
Aude BoscherinApp Store Optimization StackASO Monthly #27 July 2018: Google Play Bugs, iOS 12 News & MoreIn the ASO Monthly-series, we reflect on the previous month and shed a light on trends in app store optimization, algorithm changes…6 min read·Aug 3, 2018--1--1
