Why Mobile App Is Important In Ecommerce Industry?

The ecommerce trenches have never been more fertile than the current

times. Since the last decade, ecommerce has taken over the world, and in

quite a positive manner, from financial e-transactions to purchase of

groceries and medicines over designated apps, retail shopping has come a

long way.

People are switching to online mode of shopping now more than ever, and

as such, you can now reach your target consumers swifter than ever. How?

Mobile apps, of course. With every business now possible for retail access

anytime of the day, building a custom mobile app for your business might be the best

decision that you can take.

With recent statistics projecting a staggering $5.4 trillion in mobile commerce

sales by 2025, this is your chance to dive into the market and explore your

consumer base and tailor your business strategies as well. Read ahead to

understand why and how you can make the most of the current ecommerce

Scenario.

Why Mobile Apps: The Rise of Mobile Commerce

In the e-commerce landscape, mobile applications outrun website-oriented commerce by a

long shot. Mobile apps offer an increased level of consumer ease and satisfaction, and an

even shorter route catering to window shopping as well- with much lesser chances of pop-

up requests for newsletter subscriptions.

The most common reasons why your consumers might prefer to use a mobile app instead of

the website experience are:

• One-Click shopping

Mobile applications allow users to keep their information on the platform- like login

credentials, online transaction IDs, and more. This makes it quite easier to shop because the

checkout process is quite streamlined- thereby reducing the numbers of people who

abandon their carts without buying.

• Faster Browsing and Navigation

People are now more comfortable using smaller screens for everything- from booking

tickets to buying jewelry. A smaller screen provides for faster online navigation to

products, and also filters out products by preference, making for an overall enjoyable

shopping experience.

• Offline Functionalities

Many mobile commerce apps also have offline functionalities like product browsing, wishlist

creation, and even track orders without going online. This makes people who live in rural

areas also make the most of the apps, and overall have a good impression of the

ecommerce mobile app over the website.

Benefits Of Custom Mobile App Development in Ecommerce

There are multiple benefits of a mobile app custom development for ecommerce

businesses. In a broad sense, we can divide this into two categories:

CONSUMER-CENTRIC BENEFITS:

• In-App Chat Support

Customers can get real-time support in case of any issues or complaints, which helps

enhance the user experience further. At the same time, this builds a unique trust with the

brand and helps consumers gain more confidence in the intent or purpose of your brand.

• Exclusive App-only Features

App users can often get extra benefits and (like, exclusive content, or early launch of

products), early access to sales and promotions. This creates a sense of community,

and, via incentivizing downloads, also draws in more users. The users can also share

their purchases with their friends and more, thus elevating the chances of furthering

your consumer crowd.

BUSINESS-CENTRIC BENEFITS

• User Behavior Analytics

Tracking user behavior (preferences, patterns, etc) with the help of data can help evolve the

overall appeal of the app by improving the product offerings, customizing marketing

campaigns and further personalizing the user experience.

• A/B Testing

The app platform can also be used to test different features and layouts. The key impact

of data-driven A/B testing is to understand what resonates with the target audience

more and optimize the app according to the data predictions.

How Can Mobile App Development Help Your Ecommerce Business

Sure, website business is fruitful, but an app that caters to consumer convenience can take

your brand to a wider audience. When taking your online business for scaling on mobile, there

are many things to consider, but the moment you’re thinking of custom mobile app

development, you are already ahead in the game.

Building and maintaining a mobile app in ecommerce needs careful planning and

strategic investments. Here is a list of few things that you should consider while building

a custom mobile app for your business:

• Define the Purpose and Your Target Audience

So, you have an ecommerce business, what purpose does it serve and what is the ideal target

audience for the same? If you are not clear on this, the app idea isn’t taking off. At the same

time, categorizing and compartmentalizing products and services is extremely important to

ensure likability to a consumer.

• Prioritize on the UX Experience

A smooth UX design enraptures the audience and leaves a good impression. For this, the

idea and intent of appeal to the consumer must be clear from early on. Invest in a mobile

app development agency that understands ecommerce, as well as the need for clean

design, clear navigation and intuitive features is paramount.

• Ensure the Presence of Essential Features

What can be essential features in an ecommerce app? High quality images, product

descriptions, customer reviews, secure payment systems, and a good order tracking

system are some of them. If you’re integrating all of this in the initial stages, you are

already thinking in the right direction.

• Leverage Push Notifications

If users hate one thing in ecommerce, it is always useless notifications. Minimize the

annoyance and use push notifications to target customers with personalized offers, or

discounts and offers.

The idea is to use push notifications in a clever way to retain maximum customers and

entice more in.

• Integrate with Your E-commerce Platform

If you already have a designated website, this is like cherry on top. Ensure a smooth

integration with your custom mobile app for smoother inventory tracking, locating

shipments and orders, and more.

• App Store Visibility

No mobile app with the greatest features will be good enough if it isn’t leveraged to

reach the audience. Make sure you use App Store Optimization to help people discover

your app- using relevant keywords in the app description is one way to achieve this.

• App Marketing

Ecommerce might not be the same without the aid of marketing; without that, your app

might just be lying around somewhere, undiscovered. Promoting your app through

various channels like social media, influencer partnerships and advertising campaigns

can help people discover your app better.

Conclusion:

With the rapidly evolving e-commerce world, custom mobile app developments aren’t enough.

The only way you can keep up with it is to consciously monitor the trends and understand on a

fundamental and business level what your consumers desire. That is a sure shot way to swim

smoothly through the waves in ecommerce.

Apart from these, periodic app maintenance and taking feedback from users about how

their experience can be further enhanced. Numerous resources are currently available

to help you in developing a custom mobile app for your ecommerce business. While it

may seem daunting, you can always approach individuals and mobile app development

agencies to navigate the process.