Bosko Milekic – Medium

Bosko Milekic

Box Number 5

After three and a half years since the acquisition of AdGear by Samsung Electronics, yesterday was my last day at Samsung Ads. I founded…

3 min readNov 1, 2019

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Box Number 5

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Bosko Milekic

Programmatic Connected TV Advertising

A Connected TV (CTV) is a television set that is connected to the Internet natively, such as a Smart TV, or via an external device like a…

7 min readDec 31, 2017

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Programmatic Connected TV Advertising

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Bosko Milekic

2016 snippets in review

I don’t really believe in astrology, but I’ve had a few people tell me that 2016 was the year of the Libra, supposedly a…

9 min readJan 14, 2017

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2016 snippets in review

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Bosko Milekic

Adtech and Engineering

Even though internet advertising has its problems, it hasn’t dismayed some of the brightest engineers from working in adtech.

3 min readMay 20, 2016

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Adtech and Engineering

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Bosko Milekic

Why We Need Traceability in Internet Advertising

In practise, so much of the fight against fraud depends on ad tech vendors and marketplaces taking responsibility for the transactions they…

4 min readJun 7, 2015

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Why We Need Traceability in Internet Advertising

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Bosko Milekic

Branding and media planning in the programmatic wild

As an advertising technology provider I spend most of my time helping businesses connect brands with consumers through digital media. With…

8 min readMar 3, 2015

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Branding and media planning in the programmatic wild

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Bosko Milekic

Ad Operations is still underappreciated

Every time I learn about an exhausted ad ops person leaving a media agency, I always wonder why. Yet few in ad tech write about it, at…

4 min readJan 23, 2015

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Bosko Milekic

Bosko Milekic

CTO & co-founder of Optable.co (previously: AdGear, Samsung Ads). Father, husband, brother, son, occasional sailor. Wrote too many long Emails and now I’m here.

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