Blockchain vs. Sexism: Is Botanico opening the blockchain for women?
From the outset of the project, we anticipated that some people would be shocked by Botanico’s Initial Model Offering. These people are aware of the potential sexual objectification of the brand ambassadors that could arise as a result of this initiative, but they may be interested in some of our counter-arguments. The following post addresses these concerns, and welcomes further discussion.
Let’s face the facts:
There is gender inequality in the fintech industry.
There are even fewer women employed by the fintech industry than by the IT and banking industries. According to figures in the Financial Times, Management today and Asdbury Mardsen research, women only represent a shameful 7% to 9% of employees in fiat FT companies. Team boards of Top-50 ICOs argue that blockchain startups inherit this gender inequality from fintech organisations.
Botanico’s Approach:
We believe that in the next couple of years, more and more women will join the industry and change its face significantly. What we can do right now is take steps towards gender equality. Through educating people about blockchain technology and granting easy access to the market for brand ambassadors of all genders, we can begin to redress the balance.
Fashion models have a short career.
Mainstream standards of beauty are often drawn from top models, who regularly become targets of sexual objectification. The average modelling career is over by 28, and many former models need a support when it comes to what to do next.
Botanico’s Approach:
There is no upper limit (age, weight, height etc.) for people who want to become a brand ambassador for Botanico. We welcome everyone, and offer a unique opportunity combine a career in fashion with a long-term and engaging job in fintech, or wholly transition from the former to the latter.
Beautiful people are often considered stupid
There is nothing more to say about this awful stereotype.
Botanico’s Approach:
Botanico is a technologically sophisticated blockchain startup. Most of Botanico’s brand ambassadors have attained a higher level of education and acquired a wider range of life experiences than an average developer. Our priority is to enrich blockchain and crypto-startups with unique and beautiful personalities, not just with pretty faces. If you have any further questions to ask, do not hesitate to contact us and join our mission to create a female-friendly blockchain industry!
