Super Bowl 2015 Seahawks vs. Patriots

9 Talented Tips from Super Bowl Winning Coaches

Each year, millions of Americans tune in to watch the Super Bowl. Whether you’re there for the game or the commercials, like I am (see: You Can’t Dunk in the Dark), over the last two days you would have seen athletes and coaches put lifetimes of training in hopes of being crowned champion. In a business sense, we make the same moves every day — except our Super Bowls may include new products launches, client pitches, or other similar events.

I have been lucky over the years to work with some of the most talented people in the world including my team at Mondelēz International which is full of the best “players” I could hope for. They’re innovative, talented, and — let’s face it — rock stars. As a coach, it’s my job to give them the tools that they need to be successful and give them guidance along the way. They’ve had other coaches in their careers: The people who inspired them to pursue careers in marketing or gave them their first jobs, and the people who have helped them every step of the way. Now, however, I’m lucky enough to have them on my team. Being their coach isn’t a job I take lightly.

This year, I will be focusing a lot on the idea of recruiting and retaining talent in a new generation work force. I want people to be inspired and excited to come and work at Mondelēz International or wherever their passion leads them. So with the Big Game this weekend, I thought I’d share some of my favorite quotes from world champion football coaches that motivate me!

“Unless a man believes in himself and makes a total commitment to his career and puts everything he has into it — his mind, his body, his heart — what’s life worth to him?”

— Vince Lombardi

“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”

— Tom Landry

“I think what coaching is all about, is taking players and analyzing their ability, put them in a position where they can excel within the framework of the team winning. And I hope that I’ve done that in my 33 years as a head coach.”

— Don Shula

“The only yardstick for success our society has is being a champion. No one remembers anything else.”

— John Madden

“A total commitment is paramount to reaching the ultimate in performance.”

— Tom Flores

“Success isn’t measured by money or power or social rank. Success is measured by your discipline and inner peace.”

— Mike Ditka

“Effort without talent is a depressing situation… but talent without effort is a tragedy.”

— Mike Ditka

“I just try to do the best job I possibly can — put the blinders on, go to work and be the best you can possibly be. Once you have done everything that you possibly can — you’ve put forth your greatest effort — then I can live with whatever’s next.”

— Bill Parcells

“I think practice preparation is always an indicator of game performance, not necessarily 100%, because there are still a lot of variables there, but it’s still an indicator.”

— Bill Belichick

Do you have a favorite quote from a Super Bowl-winning coach that you use to get yourself motivated? Share them with me on Twitter @boughb!

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