Mockup tools like Balsamiq are standard for UX Professionals. They’re simple, fast, and I don’t use them.
Mockup tools offer an almost real-time template from which to design an app, a website, or common software interfaces. They are frequently used to communicate ideas in the course of client work. But let me share a (true) story:
We had with a client who asked us to design interfaces for two apps. The project manager was a big Balsamiq user, and for the first app, she used Balsamiq to rough out the design. The three stakeholders participated in the design process, and my PM translated their ideas to a projector in real-time. When the group had consensus on what it wanted in the design, Balsamiq showed its value as a great visualization tool. The software is easy to use, and I am a big fan of the low-fi (low fidelity) text and resizing options it provides. After about an hour of getting what the stakeholders wanted for their first app, we broke for lunch.
When we resumed our talks for the second app, I ran the meeting and used only plain white copy paper and colored pencils to facilitate the process. Interestingly, all three of our stakeholders became much more animated during this discussion. Instead of looking for what they wanted in the menu of Balsamiq design elements, they were forced to draw it. Two of them traced their phones on their papers and actually used their hands on the paper to simulate a real app experience, poking at the paper “screen” just as they would on their phones. We also got deeper into the functionality of what they wanted, piling two or three sheets of paper on top of one another to create simple flows. In the end, this session was 3–4 times more creative than the one using Balsamiq.
While my PM was amazed at the difference, she first attributed the creativity of the client to the previous session with Balsamiq warming up the room. But after some time using the analog process herself, she too found the creative process more effective. And while she continues to use Balsamiq for follow-up meetings and proofs, she is now using pencil and paper in initial client meetings.
I’ll take the human mind over a template any day, especially when the minds in the room happen to be creative.