Human MadeApologies, but I could not line up a Pharrell or NIGO sighting for this post, even with that title. But speaking of commerce, do people buy…Feb 7, 2024Feb 7, 2024
Conceptual Art Is a Branding FoundationIntroduction: Communicating ConceptuallyDec 29, 2023Dec 29, 2023
Brand Systems: Enhancing Brand Strategy, Consistency, and EngagementSystems thinking in branding refers to a holistic approach to brand development. It involves considering the interconnectedness of how…Dec 26, 2023Dec 26, 2023
The New Trust Equation: Creating the Right EnvironmentIntroduction: Understanding the Importance of Trust and the (New) Trust EquationNov 29, 2023Nov 29, 2023
The Mindset MindsetKnowing your audience is essential in any conversation. This applies not only to conversations in the middle of your sales funnel or how to…Nov 13, 2023Nov 13, 2023
Target PracticeSegmentation is a well-established practice that is incredibly valuable for identifying potential customers, understanding their…Nov 8, 2023Nov 8, 2023
The Relationship ConversatiThe idea of building a strong business brand can be overwhelming. Textbooks define branding as the process of shaping people’s perceptions…Oct 31, 2023Oct 31, 2023
Design Thinking: Creative Problem Solving for People and BrandsDesign thinking is a practice emphasizing a user-centered approach to innovation and creative problem solving. The core principle is…Oct 28, 2023Oct 28, 2023
On TransparencyNot being completely transparent is just that: not being completely transparent. And what follows? Barriers. As humans we are naturally…Oct 26, 2023Oct 26, 2023
Blue Sky, Blue World: Talk is Cheap at WorkIn the workplace, talk is often cheap. For real, for real. Promises and words without action hold little value and may lead to a lack of…Oct 26, 2023Oct 26, 2023