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Dave Alsobrooks

Dave Alsobrooks

Human Made

Apologies, but I could not line up a Pharrell or NIGO sighting for this post, even with that title. But speaking of commerce, do people buy…

Feb 7

Human Made

Feb 7

Dave Alsobrooks

Conceptual Art Is a Branding Foundation

Introduction: Communicating Conceptually

Dec 29, 2023

Conceptual Art Is a Branding Foundation

Dec 29, 2023

Dave Alsobrooks

Brand Systems: Enhancing Brand Strategy, Consistency, and Engagement

Systems thinking in branding refers to a holistic approach to brand development. It involves considering the interconnectedness of how…

Dec 26, 2023

Dec 26, 2023

Dave Alsobrooks

The New Trust Equation: Creating the Right Environment

Introduction: Understanding the Importance of Trust and the (New) Trust Equation

Nov 29, 2023

The New Trust Equation: Creating the Right Environment

Nov 29, 2023

Dave Alsobrooks

The Mindset Mindset

Knowing your audience is essential in any conversation. This applies not only to conversations in the middle of your sales funnel or how to…

Nov 13, 2023

The Mindset Mindset

Nov 13, 2023

Dave Alsobrooks

Target Practice

Segmentation is a well-established practice that is incredibly valuable for identifying potential customers, understanding their…

Nov 8, 2023

Target Practice

Nov 8, 2023

Dave Alsobrooks

The Relationship Conversati

The idea of building a strong business brand can be overwhelming. Textbooks define branding as the process of shaping people’s perceptions…

Oct 31, 2023

The Relationship Conversati

Oct 31, 2023

Dave Alsobrooks

Design Thinking: Creative Problem Solving for People and Brands

Design thinking is a practice emphasizing a user-centered approach to innovation and creative problem solving. The core principle is…

Oct 28, 2023

Design Thinking: Creative Problem Solving for People and Brands

Oct 28, 2023

Dave Alsobrooks

On Transparency

Not being completely transparent is just that: not being completely transparent. And what follows? Barriers. As humans we are naturally…

Oct 26, 2023

On Transparency

Oct 26, 2023

Dave Alsobrooks

Blue Sky, Blue World: Talk is Cheap at Work

In the workplace, talk is often cheap. For real, for real. Promises and words without action hold little value and may lead to a lack of…

Oct 26, 2023

Blue Sky, Blue World: Talk is Cheap at Work

Oct 26, 2023

Dave Alsobrooks

Dave Alsobrooks

I'm Dave. My latest artistic venture, boundis.us, is fueled by a curiosity about how things, and more importantly, people, interact with each other.

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