Sophie BoutrosVice Media: 19 years in the making.A publisher with a niche content for a niche audience, Vice created what can be called subjective journalism, and that could be the secret…Dec 13, 2020Dec 13, 2020
Sophie BoutrosMedium, Swimming Against the CurrentMedium was born to give a voice to anyone who has a story to tell, and it helped in maintaining the presence of pajama bloggers who…Nov 26, 2020Nov 26, 2020
Sophie BoutrosA Quick Look Into How Brands Shifted to YouTube AdvertisingIn 2013 YouTube’s share from the total of the online advertising market was expected to be the third.Nov 24, 2020Nov 24, 2020
Sophie BoutrosWhy do I freak out when my kids are on social media? And why do I dream of stopping them?It is said that social media like Facebook, Twitter and others, are considered platforms and not publishers, because they cannot review…Nov 9, 2020Nov 9, 2020
Sophie BoutrosThe Rise and Decline of BuzzfeedWhen Buzzfeed started making waves, it was with a, then unique, content that attracted a pool of users that made it viral. Buzzfeed relied…Oct 28, 2020Oct 28, 2020