Curated by: Caitlin Sing on May 3, 2017
On Tuesday, April 18th at 8:30AM, bowmo, Inc. arrived at Pier 94 in New York City for TechDay, one of the largest startup events of its kind. The conference featured nearly 600 companies and claims over 35,000 attendees.
Doors opened to the public at 10:00AM, and bowmo’ites greeted a steady flow of traffic at the bowmo Booth soon after. From a distance, the bowmo blue balloons featured as a clear beacon in the Enterprise Business section of the event — drawing people in from both the North and South Wings of the pier. Upon reporting to the bowmo Booth, visitors were immediately drawn to the stand out engagement of the bowmo team. The bowmo’ites were uniformed in their “bowmo blue“ shirts (a color reminiscent of a light Pacific blue) a detail that set the team apart from otherpresent companies. The standard of excellence for bowmo’ites and company knowledge was featured from the first hello. Product Leader, Lina M., and other bowmo’ites: Reavens Fenelon, Christina Grillo, Katya Sapozhnina, Caitlin Sing, Eddie Sipershteyn, Sellers Webb, and Lawrence Zilberman were staple contributors on the TechDay Floor and bowmo Booth throughout the day.
bowmo also had the distinct benefit of participating friends and family who served as bowmo Ambassadors; handing out bowmo balloons and trifolds packed with information about our product, people and opportunities.
TAKING THE STAGES AND PRESENTATIONS
At 1:00PM, Adrienne A. Wallace, Executive Vice President — Marketing & Brand Engagement, and Eddie Aizman, President & Co-Founder, partnered with our law firm and graced the Olshan Frome Wolosky LLP sponsored Stage as emcees — they introduced startup companies in the General Tech Sector: EcoEasy, TextToTicket, LiveWith, Bridal Playbook, Silver App Development, Code Immersives, and Nventify.
bowmo was gifted the opportunity for about 20 minutes of extra stage time beyond the schedule, where both leaders improvised and delivered a full rundown of bowmo.Erik Syvertsen, AngelList General Counsel (who was also one of Olshan’s representatives at TechDay), interviewed Eddie about bowmo — revealing the inception of bowmo, the development timeline within the HRTech industry, and Eddie’s perceptions of the space, while CEO Vlad Mamut and CTO, Brain Enochson sat in front row supporting the delivery. Adrienne had the opportunity to discuss her important TechDay web featured content piece, “Eliminating Bias and Fostering Diversity & Compliance Using HR Tech.” The audience gained insight to bowmo advantages for companies and — our own direct commitment to Diversity & Inclusion. Eddie and Adrienne also welcomed a Q&A with attendees, enabling many to touch base at the end of their emcee slot and inquire about careers at bowmo.
At 3:00PM, Lina M. took the South Stage with her bowmo Presentation — focusing on the product’s role in the evolution of recruiting. Lina briefly presented the bowmo Platforms, explaining how bowmo sits at the top of existing Applicant Tracking Systems (ATS) and parses through existing data to identify the best matched candidates instantly. Lina went on to explain the crucial nature of this technology, sharing that over 60% of a Recruiter’s time is spent sifting through resumes.
The state of talent acquisition is drastically advancing because of bowmo — not only are recruiters able to match candidates instantly, saving requisition time and money, but bowmo’s algorithm and predictive features also match the most sustainable candidates, taking into account location based cost-of-living, optimal contact times, commute preferences, and minimizing bias from the equation.
bowmo successfully used this Technology and Startup conference to its advantage by employing a few different lead generation and social media campaigns throughout the day. The bowmo Booth featured its very own “Candy Bar,” made up of company branded candy jar giveaways. Guests were able to take these gifts home after providing their information, exchanging business cards, and signing up for an on-the-spot demo with our product team associates. Leads acquired ranged from academia to large recruiting companies.
Our bowmo Product Team, Christina Grillo (Ui/ UX), Lina M., and Katya Sapozhnina (Customer Success) led demos at the bowmo Booth. Demos included a walk through the bowmo application and answering questions from participants. Visitors were given the opportunity to take a peek at bowmo’s Matching, Feed, and Predictive Analytics Features. Over the course of the day, approximately 100 business cards were collected in exchange for a demo, with about 20+% of those being approachable for bowmo’s engagement or sales pursuit.
A notable presence at the bowmo Booth were visitors from the Year Up Non-Profit. This organization empowers disadvantaged teens and young adults to go from poverty to professional careers in a single year. About 16 Year Up participants stopped by to learn about bowmo. We happily engaged them as bowmo holds a CSR passion around STEM learning and innovation for youth, women and girls.
Press representatives stopped by the booth; attracted by the continuously heavy traffic. Notable interactions included 3.0 Nexus, Neighborhood Newspapers & Radio Alliance WVIP 93.5 FM, Caribbean American Weekly NYC, and CatchSmart.
The bowmo team proved effective and delivered a strong showing for our brand at the company’s first TechDay. We look forward to bowmo’s involvement in other Technology and Recruiting conferences this year and the possible business deals that come from each one as we grow.
Originally published at www.bowmo.com on May 3, 2017.