• OCT28-NOV4

BRIEF:Design an experience based on the characteristics of the colour yellow.

PARTNERS:Boxun, Ziyuan, Faiza, Moubani, Dede.

In the first week, we brainstormed on yellow. We thought of many things such as the yellow of paper, the yellow of Chinese royal clothes, the yellow of acid-base test paper, and so on. We also thought that in China, yellow has another meaning, which is “pornography.”

Ancient Chinese royal costume.
Yellow means “pornographic”.

But we have not been able to come up with a more deeply concept or interesting experience in these directions, so we decided to focus on the different yellow concepts in different cultures. So later we want to use turmeric to design our experience, because turmeric is a very unique Indian cultural thing, and it will stain people’s hands yellow after contact.

Different yellow concepts in different cultures.
Turmeric can stain the skin.

In India, because of frequent contact with turmeric, there are many people (especially women) who have yellow hands, and it is normal for other people to see yellow hands. However, in other cultural backgrounds or in other cities or regions, such as London, it is difficult to see a pair of yellow hands. What kind of experience do you have when you see it and feel it? Once people’s hands are dyed with turmeric, they will not wash off even if they wash their hands immediately. It takes many days for the color to disappear. And this process is like we come from a variety of different cultural backgrounds, everyone will also be influenced by this culture, we want people to experience what you will feel when you come to a new cultural background with this “influence”.

Ordinary hands and yellow hands.

So we decided to let people become such a “cultural minority”, let them experience turmeric and feel what happens when a certain part of their body turns yellow. Then we started to make Toolkit, we named it the yellow box, put different items made from turmeric as raw material in it, and prepared different tools to allow people to interact with turmeric in various ways . In order to avoid staining the clothes of the experiencer, we also designed the clothes to wear during the experience. We can think of this clothes as the clothes of Indian women dyed yellow with turmeric, or as people’s bodies. We mainly focused on 2 quite opposites yet interconnected characteristics of yellow: the illuminating effect it can have on our body and the negative connotation associated with illness. We designed an experience around the bodily interaction that occurs when using Turmeric in different forms, textures and shades of yellow. Your body and clothes, seen in this experience as extention of your skin, are the canvas to record this interplay.

Use turmeric to make items.
Toolkit design.
Clothes worn during the experience.

During the experience, the volunteers showed obvious resistance to turmeric, but in order to make the experience go smoothly, they still used different tools to apply turmeric to their faces and bodies.

During the experience.
During the experience.

After the presentation, we also got a lot of feedback. The volunteers who participated in the experience said that they could indeed feel the discomfort when different parts of the body were yellowed by turmeric. At the same time, they were also worried that they might get others in contact with others. Dirty, I think this is a common psychology of minority cultures in other cultural backgrounds. Alaistair said that he hopes that we can add more explanations to the experience and make the whole experience more narrative, so that people can better understand the connection between this experience and the specific social relationship.