Wouldn’t it be healthier for the business to not make such a blanket statement to start burning so you run out of money in 15–18 months? Instead, shouldn’t you keep burn low until you start feeling the heat of the growth, then start slowly increasing your burn? So you might start with 24 months of runway and then start increasing your burn so that by…
Benjy Boxer
Founder @ParsecTeam. Former director of Product Strategy @newscred. Contributor to @forbes writing about media and technology. Teaching product management @GA
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