A crash course for turning findings from UX research into product hypotheses.

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Thanks to absurd illustrations for cover image

Design research is still such a new field in product design, that the common myths are still floating around. The most common (and dangerous) misconception I hear is that user research can be a handicap, creating biases towards a narrow group of people and preventing designers from doing anything more than building marginally better solutions.

The faster horse problem.

In a way, this is true. If you’re simply taking the pains of a specific user and solving each directly, you’ll end up with a faster horse. That’s great if that’s your goal. …

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Our team at MetaLab is piloting this new thing when we start on a new project, and it’s working really well. At the very start of the project—once we have a rough idea of what this product or feature looks like—our team block off a full day. Then we each go away individually and design the whole product in one day, solo. No wireframes, no user testing, no iteration, no feedback or sharing.

If this sounds wrong, it’s because it is. Good product design work is done by doing the exact opposite: starting broadly and exploring lots of potential solutions in really rough fidelity (sketching, wires), working collaboratively and getting feedback from each other early and often, and testing and validating our assumptions with users. …

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A few weeks ago I was chatting with my coworker about a health app her team was working on. She was certain that one screen had too much copy but when she used the prototype herself a funny thing happened: it felt really great. That screen with too much copy was actually the result of a test telling you all the things you didn’t know about your body. It was exciting and insightful so the length felt just right. …

By Konstantin Sokhan, Design Director & David Tapp, Client Partner, MetaLab

TL;DR — We Journeyed Into the World of AMP and Learned Some Stuff

We teamed up with Google to focus on The AMP Project and received a dream brief: create anything your heart desires, so long as it helps push the boundaries of what’s possible in AMP’s codebase and component library. As we share what we built and learned along the way, we’ll also give our take on AMP’s importance, who it’s for and where it’s going.

What is AMP?

AMP is an open-source framework for building efficient, high performance web pages. It’s currently used primarily for editorial content on mobile but is growing beyond this for wider usage across different markets (and screen sizes). …


Konstantin Sokhan

Design director at MetaLab. Previously lead at Format. Ex-Torontonian. Full stack Dev. Co-creator of stockwallet.io. Lover of climbing and the great outdoors.

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