Image Sizing Guidelines on Different Marketplaces and Social Media for Online Sellers

As the old proverb says, “First Impression is the Last Impression.” While it is definitely relevant in your day to day lifestyle, it also highlights a crucial aspect sellers should consider first when starting their business online. While selling online may be a large opportunity for sellers to go worldwide without being physically transported from one location to another it does not provide you a chance of interacting with the customers every time they visit your store. The way you present your products is thus an important factor that can win you purchases and increased sales with time.

Apart from concentrating on introducing uniquely designed products, you also need to consider the quality of your product images; that’s your best weapon to woo future customers into clicking that “buy” button. Product descriptions are definitely important but image-driven commerce sells better and smarter. According to statistics, a product listing with professional pictures is 15% more likely to sell than others.

Now with the increasing growth of marketplaces and mobile commerce, it’s important for you to consider selling in multiple marketplaces to grab the attention of multiple customer audience [A dedicated post on this is due to arrive in the coming days]. While selling in multiple marketplaces may seem fantastic for your ecommerce strategy, it can be tedious and often confusing. From uploading channel specific image sizes to abiding by the various photo requirements, every marketplace and social media channel has its own guidelines to follow.

The emphasis each marketplace places on image sizing and quality is immense. One major reason is that these marketplaces now have a considerable amount of mobile audience who are more prone to image driven commerce than anything else. According to a study conducted by ad agency Moosylvania, 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. Not only this, around 48% use or would like to use a smartphone to shop while in-store or on the go. Mobile users represented 40% of eBay Inc.’s 36 million new users and accounts in 2013 which is by no means a small number.

Before getting into the image sizing details of each specific marketplace, let’s have a look at some of the standard guidelines accepted across most websites:

  • Make sure your product comprises 85% of the image without adding too much extra details. The most important object in the image should be your product.
  • Some marketplaces such as Amazon want the main product image to have a white background in order to give your product the utmost attention. You can, of course, have other images of the same product having different backgrounds in order to make the customers realize how it may look under natural settings.
  • Upload multiple images of a particular product in various angles. This is to make your customer have a clear view of the product before making the purchase decision.
  • Some marketplaces such as Etsy and Storenvy give you the option of setting up store banners and profile pictures. Make use of these and don’t leave them blank as this increases the chances of your making good connections with your potential customers online.
  • Most marketplaces give you the option of listing product images both in the landscape or portrait mode, whichever suits your product the best. But there are specific guidelines in sizing images for thumbnails which you need to follow separately for each marketplace. The details are provided in the cheatsheet we have below.
  • Besides listing on multiple marketplaces, today’s ecommerce sales depend on your social media activity as well. With several prominent image-focused social networks like Pinterest and Instagram, it’s essential for you to make your presence look good on your social media channels.
  • Use properly designed and relevant images on your social posts as much as possible because images bring more engagement. As mentioned on the Twitter blog, tweets with images have retweets 35% more than those without one.
  • With Facebook having its own store setup option, it’s important your page looks sharp. Cover pictures and profile images should be best-in-class so as to drive your customers towards clicking on the store and checking your collection.

To make that tedious process of keeping a track of all the preferred image sizes required on various marketplaces and social channels a bit easier, here’s a cheatsheet we thought would come handy for those who sell on multiple marketplaces at once.

Image Sizing Cheatsheet for Marketplaces:

  • Etsy
  • Profile Pic: 75*75 pixels. Shop Banners: 760*100 pixels. Team Logo: 170*100 pixels. Thumbnail Images: 75*75 pixels. Gallery images can be either 170 x 135 pixels or 155 x 125 pixels. The photos are cropped and resized from the center, so try to keep your product in the center of the image as much as possible. Horizontal (landscape) orientation images or square images are recommended over vertical (portrait) orientation images for the first photo in the listing. This will ensure the center, focal point of the image appears in the cropped thumbnail views. Item Listing Photos: 800*1000 pixels wide. Main product image may or may not have white background. Can add upto 5 images per listing.
  • eBay
  • Minimum photo size of 500*500 pixels required. No borders allowed on images. Watermarks only to be used for ownership and not for marketing promotion. No text or artwork on photos. Sellers can add upto 12 images per listing.
  • Folksy
  • Standard image size should be 642 pixels wide by a maximum of 1000 pixels high. Can add up to 5 images per listing. Uploaded images will be cropped automatically to work in other areas of the site.
  • Amazon
  • Minimum photo size of at least 1000 pixels or larger in either height or width preferred. sRGB or CMYK color model preferred as image processing. CMYK color space is used for print, (s)RGB is used for screens (web, monitors, tvs etc). According to Amazon’s product image standards, the main product image needs to have a white background (RGB 255,255,255). Can add upto 6 images per listing
  • Storenvy
  • Header image at least 980 pixels wide. Product images recommended between 500*500 and 1000*1000 pixels. The minimum requirement is 200*200 pixels. Avatar should be of square shape. Can add upto 5 images per listing.
  • Shopify
  • Maximum product image size can be 2048*2048. No minimum boundaries present. Shopify automatically creates different sizes for use in different scenarios.
  • Artfire
  • Avatar size between 140 x 140 pixels and 500 x 500 pixels. Banner size 1000*200 pixels. Upto 10 images per listing.

Image Sizing Cheatsheet for Social Media:

  • Facebook
  • Cover photo: 851*315 Profile photo: 180*180 displays 160*160. Shared image: 504 pixels max width, height varies. Shared link: 484*252 pixels.
  • Twitter
  • Cover Pic: 1500*500 pixels. Profile Pic: 400*400 displays as 240*240 pixels. Post image: 1024*512 pixels.
  • Pinterest
  • Board thumbnail: 222*150 pixels. Pins: 600*infinite pixels.
  • Instagram
  • Standard image size: 612 px in width X 612 px in height

Now, to keep up with all those image sizing specifications and editing, you may use these apps to make the process easier and detailed.

  • Canva: The motto of this web based app is to bring graphic design for all. With its easy-to-use interface, designing social media images as well as blog posts and graphics won’t seem difficult at all. You can use your own pictures as well as buy elements from them, all costing $1/piece.
  • Aviary: Having over 70 millions users and 10 million photos updated, Aviary aspires to be one of the best online and mobile photo editors for all. It’s as they say, “They want to make your photos magic.”
  • Photoshop Express Editor: Brings you a whole lot of interesting features to enable quick fixes and enhancements of your images in no time.
  • PicMonkey: With this cool image editor, you could become a real cool photo mojo. It comes with primo effects, fonts, overlays, textures, and ads-free editing.

Apart from these tools, we at Boxtiq are working on a new smartphone app that streamlines listing products by combining simple photo editing functions with listing on multiple websites like Etsy, Shopify, eBay, Facebook etc. at once. Your inventory stays synced across all selling channels as orders come in. If this sounds handy, sign up at for updates and early access to our app at launch!

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Originally published at on September 9, 2014.

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