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Richard Cable
Richard Cable

Richard Cable

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Latest

Richard Cable
Richard Cable
May 20 · 5 min read

Influencers are the marketing equivalent of crack. And not in a good way.

Richard Cable
Richard Cable
May 20 · 4 min read

Brexit, or What Happens When You Don’t Have Big Ideas

Richard Cable
Richard Cable
May 20 · 4 min read

WHY NEEDY BRANDS WILL NEVER MAKE GREAT ENTERTAINMENT

Originally published on BBH Labs, July 2017

Great entertainment is transgressive. It breaks the rules and provokes your emotions. Brands must overcome their need to be liked and challenge their audiences if they…

Richard Cable
Richard Cable
May 20 · 5 min read

THE POWER OF DIFFERENCE IS ALL IN OUR MINDS

Originally published on BBH Labs November 2017

Richard Cable
Richard Cable
May 20 · 4 min read

Kenya’s rugby safari

“Can you sing for two whole days without losing your voice?”

By BBC News Online’s Richard Cable

(Originally published by BBC News Online 13 September 1999)